31 October 2025
Northern BC Tourism Summit 2025 Unites Industry Leaders in Prince George
From October 15 to 17, industry leaders, community representatives, and tourism professionals gathered in Prince George for the 2025 Northern BC To...
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28 October 2025
2025–26 Board of Directors
Northern BC Tourism Association (NBCTA) is pleased to announce its 2025–26 Board of Directors. The seven-member board represents the Northeast, C...
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18 September 2025
Water Conservation Toolkit
BC’s tourism industry can play an important role in championing water conservation, inspiring both residents and visitors to protect one of our m...
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16 September 2024
Business Continuity Plans
Create a Business Continuity Plan As a small business owner, you appreciate the necessity of thoughtful planning and strategizing. A business conti...
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15 April 2024
Northern BC Tourism Celebrates Tourism Week 2024
April 15, 2024, Prince George, British Columbia – As Tourism Week 2024 arrives, tourism operators, businesses and organizations are welcoming the...
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21 March 2024
Iconic Destination Signage Project Continues to Advance
NBCTA provides seed funding for the project through the Province of BC's Targeted Regional Tourism Development Initiative (TRTDI) and covers gathe...
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17 January 2024
BC Tourism Climate Resiliency Initiative
The BC Tourism Climate Resiliency (BCTCR) Initiative is a provincial project that focuses on building a foundational program to support a...
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16 January 2024
Iconic Destination Signage Program
The Iconic Destination Signage Program is the design, fabrication and installation of nearly $1M in interpretive signage infrastructure across Nort...
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18 December 2023
Tourism Resiliency Program Continues with Renewed Funding
The Northern BC Tourism Resiliency Program is focused on providing local businesses with practical and practicable strategies and guidance for endu...
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15 December 2023
Northern BC Winter 2023/24 Campaigns
Northern BC Tourism provides in-region support for Destinations BC's Co-operative Marketing Partnerships Program, an application-based program that...
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19 November 2023
Sustainability in the Region: Vermicomposting in the Northern Rockies!
The Northern Rockies Regional Municipality (NRRM) in the top Northeastern corner of the province is an expansive area made up of many small communi...
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16 November 2023
Sustainability in the Region: Solar Power on Haida Gwaii
All the Beach You Can Eat is a Northern BC Tourism stakeholder located on North Beach in Haida Gwaii. They offer off-grid cabins right on the beach...
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19 October 2023
2023/24 Board of Directors
Introducing our 2023/24 Board of Directors: Ceilidh Marlow - Chair (Northwest Region Director) Executive Director, Tourism Prince Rupert Ceilidh Ma...
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28 September 2023
Accessibility Enhancement: Olde Time Trolley Company
Through the Accessibility Enhancement Fund, the Olde Time Trolley Company in Prince Rupert was provided with funding to help repair the lifts on th...
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14 September 2023
Corporate Newsletters
Every month Northern BC Tourism Association sends out a monthly corporate newsletter as a way to share the important work that we do with our ...
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17 August 2023
2023/24 Call for Nominations
Re: NBCTA Board of Directors Call for Nominations Northern BC Tourism Association is looking for new individuals who understand and supp...
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3 August 2023
Accessibility & Inclusion Workshop
Northern BC for All: Breaking Down the Barriers for Enhanced Visitor Experience, Half-Day Accessibility and Inclusion Workshop What is Accessible T...
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12 July 2023
Sustainability in the Region: Driving the Alaska Highway in an Electric Vehicle
Thank you to Sam Anthony Möbius for sharing the following story about his drive from Key West, Florida up to Anchorage, Alaska in an Electric Vehi...
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12 July 2023
Sustainability in the Region: Tumbler Ridge Foodcycler Program
The District of Tumbler Ridge has brought in 200 FoodCyclers as part of a pilot program to support food waste management in the community. The Food...
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11 July 2023
BCRTS Statement on Regional Emergency Communications
The BC Regional Tourism Secretariat (BCRTS) is working with provincial and community organisations to improve outcomes for destinations in a crisis...
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20 June 2023
Indigenous Peoples Day 2023
What is National Indigenous Peoples Day? June 21, 2023, National Indigenous Peoples Day, is a day for Canadians to recognize and celebrate the uniq...
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14 June 2023
Lax Süülda Container Market
Tourism Prince Rupert is proud to announce that with the delivery and installation of our final two containers, our new outdoor marketplace in Cow ...
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14 June 2023
Cycle 16 Phase 1 Grand Opening
Cycle 16 is a 12-kilometer multi-use trail that will seamlessly connect Telkwa and Smithers. This paved trail is a game-changer, providing a safe t...
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13 June 2023
Accessibility Enhancement Fund Recipients
Creating accessible spaces helps ensure everyone can experience Northern B.C.’s amazing attractions. Thanks to an investment from PacifiCan throu...
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19 May 2023
Destination Development Strategy Workshops
NBCTA, Destination BC, and Indigenous Tourism BC have scheduled destination development planning sessions to create a regional destination developm...
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20 April 2023
Tourism Week 2023
April 24 - 28 is Tourism Week in 2023 and the theme this year is CANADA: Powered by Tourism! The rebuilding of Canada’s visitor economy is now un...
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19 April 2023
Northern BC Summer 2023 Campaigns
Northern BC Tourism provides in-region support for Destinations BC's Co-operative Marketing Partnerships Program, an application-based program that...
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19 April 2023
Accessibility - It's the Little Things
Being prepared to travel to meet our tourism colleagues and industry partners at an event, workshop, or stakeholder meeting is something folks...
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5 April 2023
Riding the Yellowhead Highway
How Highway 16 has turned into an unlikely mountain bike mecca in British Columbia’s north. Read the full article in British Columbia Magazine.
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15 March 2023
BC Tourism Sustainability Network
The first intake of the BC Tourism Sustainability Network (BCTSN) is now open! This program provides one-on-one support and resources to tourism bu...
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28 February 2023
Arts, Sculpture & Trail Initiative Content Project
Pictured above: Behind the scenes of a content shoot featuring the arts & trails TRTD project. This content production is in partnership with F...
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12 January 2023
Spark Mentorship and Grant Program Awards Winners in Northern BC
We are thrilled to announce the winners of the Northern BC Spark Program after the finalist pitch session on January 11, 2023. The three finalists ...
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18 October 2022
Spark Mentorship and Grant Program Launches in Northern BC
We are thrilled to be launching the Spark Tourism Mentorship and Grant program in Northern BC, with our partners across the region. Have you g...
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12 September 2022
Islands of Intrigue
On the archipelago of Haida Gwaii, two courses operate purely for the love of the game. Read the full article on scoregolf.com
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12 September 2022
Chasing Grizzlies and Pushing Deep Into Coastal BC Aboard a Converted Tugboat
Like almost any small commercial marina, the one in Kitimat in British Columbia, Canada, offers a vista of bobbing prawn boats, orphaned trailers ...
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2 September 2022
Carried Out North - Fraser River to Burnie Glacier Chalet
Roam British Columbia, a road trip along the Fraser River to the Burnie Glacier Chalet including El Shaddai Ranch, Prince George, Salmon Valley Cam...
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10 August 2022
Northern BC Biosphere Certified Destination
August 10, 2022 – For Immediate Release Northern BC Region Officially a Biosphere Certified Destination Northern BC Tourism was excited to receiv...
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26 July 2022
Sustainability Works Here Newsletters
Northern BC Tourism is dedicated to the sustainable development of the tourism sector in our region. We believe that this commitment is at th...
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21 September 2021
High on Ice in Fort St. John
Professional carver Ryan Cook celebrates winter at the High on Ice Festival in Fort. St. John.
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23 August 2021
Electric Vehicles on Route 16
Northern BC Tourism is dedicated to sustainable tourism and has partnered with the Community Energy Association's Charge North initiative to help d...
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18 August 2021
Wildlife Spotting on the Alaska Highway
Based out of Fort Nelson, photographer Ryan Dickie shows us his favourite places to photograph wildlife around the Alaska Highway. Ryan is of Dene ...
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18 August 2021
Rafting on the Skeena
In partnership with Indigenous Tourism BC, Northern BC Tourism worked with Monty Stevens from Kispiox River Adventures to share his view of the Ske...
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18 August 2021
Pondosy Bay Wilderness Resort
Elder Gloria Quaw from the Cheslatta Carrier Nation visits Pondosy Bay and shares her experience as she returns to the lands of her ancestors for t...
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18 August 2021
Haida Artist Reg Davidson
Haida artist Reg Davidson (skil kaat'lass hlk'iann k'usdann sgaanuwaa kiidlajuwee) creates sculptures, silk-screen prints, gold and silver jewelry,...
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13 August 2021
BC Parks
Looking for a place to stay while visiting Northern BC is a crucial part to any traveller's visit. We have lots of video and photo that shows off t...
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13 August 2021
Surfing Haida Gwaii
Haida surfer and carver Gwaliga Hart shares his connection to the tides and lands of Haida Gwaii. In partnership with ITBC, Explore Magazine and De...
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13 August 2021
Motorcycle Touring Route 16
Riding Mount Robson to Prince Rupert along Northern British Columbia's Route 16 with motorcycle enthusiast Theo Birkner.
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13 August 2021
Ski the Skeena by Train
Gliding along the edges of the Skeena River from Prince George to Terrace, we sat inside a dome car with a windowed roof and watched the stars twin...
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11 August 2021
Accessible Trails in Prince George
NBCTA, in partnership with Spinal Cord Injury BC, Tourism Prince George and Destination BC, produced this social media spot highlighting accessible...
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11 August 2021
Sit-Skiing in Prince George
Brandy Stiles shares why she loves winter and how nordic sit-skiing is a great way to do it. Brandy takes her friend to the Otway Nordic ski trail ...
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11 August 2021
Accessible Trails in Tumbler Ridge
As communities like Tumbler Ridge look to build out their accessible trails and infrastructure, including the addition of its free TrailRider loane...
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10 August 2021
Go RVing Canada
NBCTA partnered with GoRVing Canada and the BC Camping and Lodging Association on a major content capture along the Alaska Highway through the Peac...
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10 August 2021
Arc'teryx 360 - Hut Magic
We teamed up with outdoor gear brand Arc'teryx to capture an immersive VR experience, allowing viewers to discover the magic of remote mountain hut...
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10 August 2021
Lowbrow Customs
To highlight motorcycling opportunities in Northern BC, NBCTA partnered with the Route 16 co-op, social media influencers, Lowbrow Customs, and Fas...
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27 July 2021
Frontier Experience in the Bulkley Valley
Frontier Experience's Derek Botchford shares his connection to the rivers and sweeping landscapes of Smithers and the Bulkley Valley.
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27 July 2021
Ghost Town Tours by Jet Boat
Rob Bryce of Northern BC Jet Boat Tours takes us an adventure to historic ghost towns reclaimed by nature.
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27 July 2021
Tweedsmuir Provincial Park
A stunning floatplane journey over Tweedsmuir Provincial Park with Nick Hawes from Lakes District Air.
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27 July 2021
Monkman Provincial Park
Hans Nogel of Ridge Rotors talks about his love of flying in BC's Monkman Provincial Park, near Tumbler Ridge.
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27 July 2021
Fly Fishing in Prince George
Partnering with Tourism Prince George, NBCTA set out to document wilderness opportunities on the edge of Northern BC's urban centre. The rivers nea...
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27 July 2021
Powder King Mountain Resort
Larry Fielding, author of the X-Tails children's books, shares why he and his family love Powder King Mountain in Northern British Columbia, Canada.
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27 July 2021
48 Hours in Prince George
Experience 48 hours in Prince George, British Columbia. Ski the local mountains, discover downtown, wine and dine.
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27 July 2021
Shames Mountain
With on of the biggest snow packs in North America, this unique northern British Columbia ski hill is owned and operated by the community.
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27 July 2021
Making Films in Smithers, BC
In partnership with Creative BC, we produced a short spot promoting film tourism in Northern BC, and showcasing the beauty and versatility of the S...
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27 July 2021
Hudson Bay Mountain in Smithers
NBCTA works closely with our local operators to ensure Northern BC is positioned as a four season destination. There's no shortage of great snow an...
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27 July 2021
Winter Adventure in Hudson's Hope
In partnership with the Northeast Tourism Marketing Co-op we set out to document what winter adventure looks like in the Peace Region. Here Peace R...
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27 July 2021
Northeast Co-op
In partnership with the Northeast BC Tourism Marketing Co-op, NBCTA produced a series of videos highlighting the characters and experiences that ma...
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27 July 2021
Bulkley in 360
In partnership with the Regional District of Bulkley Nechako, NBCTA produced a series of virtual reality captures to highlight tourism experiences ...
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24 July 2021
Exploring Route 16 by RV
Produced in partnership with Tourism Prince George, BC Parks and Mountain Equipment Co-op. When creatives Mike and Ginni Seehagel look to recharge ...
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24 July 2021
Wilderness Adventures Along the Stewart-Cassiar
In partnership with BC Parks, NBCTA headed northwest to capture content to promote touring and wilderness experiences along the Stewart-Cassiar. To...
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8 April 2022
Zen Garden Trail & Swift Creek Kiosk Construction
Through the Province of BC's Targeted Regional Tourism Development Initiative Fund (TRTDI), Northern BC Tourism Association, Ride Valemount (VARDA)...
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14 March 2022
British Columbia Tourism Resiliency Network Wins BC Tourism & Hospitality Award
March 11, 2022 The British Columbia Tourism Resiliency Network (BCTRN) has been recognized with a 2022 BC Tourism & Hospitality Award in the ca...
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11 January 2022
Northern BC Region Sees New Tourism Projects Being Completed
January 11, 2022 Prince George, BC - Accessible washrooms, trail upgrades and new signage are just a few of the completed projects in Northern BC t...
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1 December 2021
Tumbler Ridge Pump Track
Through the Province of BC's Targeted Regional Tourism Development Initiative Fund (TRTDI), which Northern BC Tourism Association is managing and d...
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1 December 2021
Buckinghorse River Wayside Accessible Toilet
Through Targeted Regional Tourism Development Initiative Funding (TRTDI) and a partnership with BC Parks, a new accessible pit toilet has been inst...
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1 December 2021
Accessible infrastructure added to Northeast BC!
Through the Province of BC's Targeted Regional Tourism Development Initiative Fund (TRTDI), Northern BC Tourism Association has funded the installa...
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5 November 2021
Prince George Visitor Highlights
Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analyt...
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5 November 2021
Northwest BC Visitor Highlights
Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analyt...
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5 November 2021
Northeast BC Visitor Highlights
Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analyt...
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20 October 2021
Enhance your HelloBC Listing by adding the Accessibility Feature
Destination BC actively supports the development and improvement of accessible tourism products, services, and activities to ensure every person ca...
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28 September 2021
Visiting Haida Gwaii, Canada's most mysterious islands
READ ARTICLE >> Pristine wilderness dotted by ancient village sites so protected that only 12 people at a time are allowed to step ashore -- this i...
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28 September 2021
Newsweek
READ ARTICLE >> Canada’s Great Bear Rainforest is one of the largest remaining temperate rain forests in the world and also home to the rare whit...
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28 September 2021
New York Times
READ ARTICLE >> We are very excited to share that Haida Gwaii is number 26 on the list of 52 places to visit in 2020 put out by the New York ...
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28 September 2021
We Found A Pair of Powder Paradises
READ ARTICLE >> We all suffer from not being fully engaged. It’s hard, but so is the everyday swirl of life. Don’t fret, the workplace hamster-...
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28 September 2021
The Province
Lava beds and other reasons to love northern British Columbia. READ ARTICLE >> Wandering quietly and cautiously down a small, stoney path, I ...
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28 September 2021
British Columbia Magazine
Khutzeymateen Grizzlies READ ARTICLE >> A guided tour through the Khutzeymateen Grizzly Bear Sanctuary offers breathtaking views of two of B....
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24 June 2021
Nisga’a Community of Gitlaxt’aamiks Economic Development Week
On June 7-11 2021 the Nisga’a Community of Gitlaxt’aamiks hosted an Economic Development week for entrepreneurs in their community, which geare...
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8 June 2021
NBCTA Survey Measures Perceptions of Tourism in Region
June 4, 2021, Prince George, British Columbia – Northern BC Tourism Association (NBCTA), recently surveyed residents regarding their perceptions ...
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20 May 2021
National Tourism Week Begins, British Columbians are Urged to Support Local
May 20, 2021 Prince George, BC - National Tourism Week (May 23-30) traditionally signals the kick-off of tourist season, and the CEO of Northern BC...
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22 April 2021
NBCTA Signs Letter of Commitment to Pursue Biosphere Certification
April 22, 2021 Prince George, BC – To commemorate World Earth Day, Northern BC Tourism Association (NBCTA) today signed a letter of commitment to...
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7 February 2021
Partnership Announcement to Support Northern BC Tourism Recovery
February 1 2021, Prince George, British Columbia – Northern British Columbia Tourism Association (NBCTA) and the seven northern Community Futures...
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10 December 2020
Indigenous Tourism BC and Northern BC Tourism Association Renew Memorandum of Understanding
Indigenous Tourism BC and the Northern British Columbia Tourism Association has renewed their Memorandum of Understanding to advance a co...
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5 October 2020
NBCTA Access & Inclusion Team Member
Northern BC Tourism Association is excited to announce Lori Slater has come on board as the Access & Inclusion Team Member. This position has b...
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21 September 2020
NBC TRP Business Resiliency Specialists
In the face of adversity due to the impact of the COVID-19 crisis, many tourism businesses in British Columbia have reached out to be part of the T...
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12 August 2020
NBCTA Achieves Safe Travels Designation
The World Travel & Tourism Council (WTTC) has granted the use of its Safe Travels stamp to Northern BC. This stamp allows travellers to easily ...
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8 June 2020
Tourism Resiliency Network Receives Funding to Support the Survival of Tourism Businesses Province-Wide
Western Economic Diversification Canada Announces $1-million FOR IMMEDIATE RELEASE, JUNE 4, 2020, B.C. -- The British Columbia Regional Tourism Sec...
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28 May 2020
Geopark Education Kits Helping Residents Discover Their Own Backyard
The Tumbler Ridge UNESCO Global Geopark is a community driven project celebrating fossils and landscapes of international significance found in the...
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25 April 2020
Message from the Honourable Lisa Beare Minister of Tourism, Arts and Culture
April 24, 2020 MESSAGE FROM THE HONOURABLE LISA BEARE MINISTER OF TOURISM, ARTS AND CULTURE With each passing week, people across our province and ...
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19 March 2020
COVID-19 Resources for the Tourism Industry
In an effort to keep industry informed on the fast-moving COVID-19 pandemic, Destination BC is sending out regular bulletins in place of monthly Di...
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18 March 2020
A message from the Honorable Minister Lisa Beare
Never have we been faced with a challenge like the one currently being presented as we collectively battle to slow the spread and flatten the curve...
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6 February 2020
Rural communities in Northern BC to benefit from tourism investments
Northern BC Tourism will receive $200,000 in catalyst funding to support strategic planning and destination development in rural communities. This ...
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24 January 2020
Stakeholder Spotlight: Tatuk Lake Resort
Tatuk Lake Wilderness Resort is located 78 km from Vanderhoof in Northern BC and their tagline is ‘accessible for everyone’. This remote backco...
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24 January 2020
To Do in 2020: Update your TripAdvisor Account!
Looking for some ways to take your marketing to the next level in 2020? Making sure your TripAdvisor account is up-to-date is a good start! He...
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17 December 2019
Northern BC Tourism December Content Update
Our content team was recently in Dawson Creek at the 2019 Word Junior A Challenge in Dawson Creek, working in partnership with Tourism Dawson Creek...
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17 December 2019
International Indigenous Tourism Conference
Lucy, April and Clint attended the International Indigenous Tourism Conference in Kelowna in November. The conference theme was to inspire com...
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16 December 2019
Northeast Destination Development Planning
NBCTA’s Destination Development Specialist, April Moi, and Indigenous Tourism Specialist, Lucy Martin, joined Marketing and Communications Specia...
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19 November 2019
UNDRIP and what it means for Indigenous Tourism
Indigenous peoples’ representatives worked for more than two decades to achieve the United Nations Declaration on the Rights of Indigenous People...
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13 November 2019
True North
Last winter, NBCTA played a support role and offered logistics guidance to a large scale video production in partnership with Toyota Canada and bot...
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12 November 2019
Stakeholder Spotlight: Tetachuck Wilderness Lodge
The Tetachuck Wilderness Lodge, like many tourism operators in Northern BC, was affected by the 2018 fire season. In 2019, they offered guided hike...
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12 November 2019
Northeast Destination Development Strategy Update
Plans are coming together for the Implementation Session for the 10-year Northeastern BC Destination Development Strategy. This initial kick-off wo...
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22 September 2019
Daily Beast
Snorkeling with Salmon is Your Next Underwater Adventure READ ARTICLE >> Desperate to swim with a spawning salmon, I fling myself into the Kispiox ...
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26 August 2019
Matador Network
For real adventure in British Columbia, head to The North READ ARTICLE >> THE SKEENA RIVER slices through northern British Columbia, serving as an ...
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28 July 2019
Nisga’a Tourism Pilot Tour
Northern BC Tourism’s April Moi and Lucy Martin joined Indigenous Tourism BC, Destination BC and industry partners and tour operators at the Nisg...
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26 June 2019
Creating Energy – Day of Indigenous Celebration
The Fort St. John Chamber of Commerce hosted an Indigenous Celebration on June 12. The event was sponsored by BC LNG Alliance and began with a visi...
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25 May 2019
Celebrate BC Tourism Week!
To celebrate Tourism Week and acknowledge the operators, employees, suppliers, destination marketing organizations, visitor centres, sectors, and o...
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4 April 2019
NBCTA helps bring the Throne of Ice to Tumbler Ridge
In HBO's highly publicized worldwide scavenger hunt, For the Throne, six replicas of the Iron Throne from the popular TV series Game of Throne...
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