Access & Inclusion Tourism

DESTINATION DEVELOPMENT

Small investments into accessible infrastructure and programming pay dividends.

Providing a space where visitors feel valued is the key to establishing long-term recurring business and one of the best ways to provide value is by incorporating universal design that opens your business to an even bigger audience. Establishing your business as an inclusive and accessible space will result in more new and returning customers for you and your community.

Need To Know Stats

  • 25% of British Columbians (over 926,000 people over the age of 15) live with an identified disability
  • 88% of people with disabilities take annual vacations
  • $165 Billion was spent by Canadians with disabilities (14% of the total consumer marketing in 2017)
  • 26% of American adults live with a disability and spend $17.3 Billion USD annually on travel and vacations
  • Globally 1.3 billion people live with disabilities and make up $1.2 trillion USD in buying power
  • BC’s ageing population indicates that the number of people with disabilities is likely to increase in the next decade
  • 60% of travellers with disabilities use the internet as their main source of travel planning
  • 71% of customers with accessibility needs abandon websites that are difficult to use

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Accessibility 
& Inclusion Tips

Marketing

Promote all accessible features in your marketing materials and website.

Training

Train staff on how to be welcoming and respectful to all your customers with disabilities.

Business Preparations

Prepare your business by removing, reducing, and preventing accessibility barriers in your facilities.

Accessibility 
Improvment Project Funding

Through funding provided by PacifiCan, the Northern BC Tourism Association is able to offer funding to support accessibility improvements. 

This funding, 50% of project costs up to $5,000 for each application, is designed to assist tourism operators with their accessibility improvement. These improvements can be physical or program delivery improvements to their operations that address accessibility for those with mobility, sensory, or neuro-diverse disabilities, with a goal of delivering more accessible and inclusive experiences for visitors.

Projects completed between April 19, 2021 and March 31, 2023 are eligible.
Apply Now

Learn More

Lori Slater, Northern BC Tourism Association’s Access and Inclusion Team Member is here to help! Lori is well known for community development and sports tourism and she has advocated for over 15 years for access and inclusion across Northern BC. She does accessibility and inclusion audits for outdoor spaces and businesses.

If you are interested in having your business added to the list for an audit, please contact Lori at lori@nbctourism.com

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Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

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