Plan Your Trip

Destination Development Strategy Workshops

NBCTA, Destination BC, and Indigenous Tourism BC have scheduled destination development planning sessions to create a regional destination development strategy that integrates the results from our Northeast and Northwest Destination Development Strategies. This important work will also prepare the region for success to deliver iconic experiences as part of Destination BC’s Invest in Iconics Strategy.  Your participation is critical to the success of the destination development process. 

Five in-person workshops will take place in June and July.  Discussions kick off with a 3.5-hour introductory session the evening before the full-day session. Please register for the evening and full day separately through the Eventbrite format.   

The May 17 and May 23 virtual sessions looked at the investments in destination development projects and progress made to date.  Recordings are available here.

Collectively, tourism champions will review the progress to date, identify gaps and future opportunities and gain an understanding of the status of tourism interests and the capacity of all communities. The importance of providing input in this bottom-up process cannot be understated. With NBCTA’s support, the Indigenous engagement to involve community members and businesses is led by ITBC’s Northeast and Central Indigenous Tourism Specialist, Angela Keech ( or Northwest Indigenous Tourism Specialist, Shawna Gosnell (

If you are unable to attend the in-person workshop at a location near you but would like to provide input, please contact We will gladly arrange a one-to-one discussion so that you can contribute to this important work.

Kick-off: Virtual Sessions

In-person Workshops

Lheidli T’enneh Territory | Prince George 

Wet’suwet’en Territory | Smithers 

Treaty 8 Territory | Fort St. John 

Kitselas and Kitsumkalum Territory | Terrace (July, TBD)

Tsimshian First Territory  | Prince Rupert (July, TBD)

Overall, the outcome is intended to help guide and manage tourism growth, increase the competitiveness and visitor spend of the Northern Region, as well as enhance the quality of life for local residents. To learn more or to confirm your interest in participating, please email april@aharding


The Prestige Hudson Bay Lodge is offering attendees a 15% discount when calling to book. Guests will receive the discount from June 12 to June 17.  Please mention that you are staying for the Northern BC Destination event and our team will apply the 15% discount. The provincial rate will also be offered for those guests who qualify.  To reserve, call:  1-250-847-4581

The Ramada Plaza by Wyndham Prince George is offering a room rate per night of $100 for a Premiere Two Queen Room based on single and double occupancy. To reserve, call 1-800-854-9517 and refer to Northern BC Tourism Association Workshop.  The provincial rate will also be offered for those guests who qualify. 

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450