A key channel to reach consumers in overseas markets is through travel trade. Travel trade includes online travel agents, receptive tour operators, wholesalers, and travel agents. Located in the country they are selling to, the travel trade partners have an intimate knowledge of their local travellers’ interests and motivations, and promote tourism experiences and vacations that will appeal to them. Working with the travel trade in a variety of overseas markets helps us navigate changing demographics and economies, and can help your tourism business achieve a “balanced portfolio.”
Northern BC Tourism, in partnership with Destination BC, works with international tour operators on itinerary development support, product knowledge, training and education, familiarization tours, and joint marketing initiatives to drive business to the region.
