Prince George Visitor Highlights

Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern BC, as well as the types of visitors who are coming to our region.

You can view regional research reports on our research page here.

• This report focuses on visitor analysis to Prince George
• Estimates are provided for the total number of visitors, the number of trips and the number of nights spent in each province or tourism region
• Visitor View is based on anonymized, consent-based mobile location data Monthly, quarterly and annual estimate data is available starting with January 2018 to allow for analysis of historical trends
• The report below includes Visitor Insights for Q1, Q2, Q3, and Q4 for 2019, 2020 and 2021.

A quick note on the Quarterly Visitor Highlights report. Each of the periods in the report (monthly, quarterly, yearly) count visitors as "unique", which means each visitor is only counted once per period (ex. if John visits Prince George in January, and again in July, he will be counted as a unique visitor in Q1 and Q3, but will only be counted once for the year).

Click image below to view entire report.