Plan Your Trip



Building Iconic Attractions & Adventures

The Northern BC Destination Development Strategy was developed to ensure the competitiveness and growth of local tourism partners over the next 10 years and beyond and is currently in it’s initial phases.

The Northeastern BC Destination development area stretches from the northern limit of the Alaska Highway to the Yukon-BC border down south to Prince George, and from the Alberta border to the western edge of the Muskwa Kechika Management area.

The Northwest planning area spans from Tatshenshini-Alsek Park at the Alaska-Yukon-BC border south to the start of Highway 37 and west from Prince Rupert to the area east of Valemount.

Strategy and Highlights

The stunning natural assets found in the Northwest can support a range of adventure, eco-tourism, cultural and Indigenous tourism experiences.

Strategies for creating additional circle tours and travel routes are under evaluation, along with collaborative initiatives with local governments and industries to further develop the region's touring experiences. Key development opportunities include:
  • Development of thematic and circle routes
  • Building experiences around iconic attractions and areas
  • Clarifying the identity of Northwestern BC
  • The development and delivery of authentic Indigenous experiences
  • The development of ecotourism and adventure tourism

NorthWEstern bc


Strategy and Highlights

The plan for Northeastern BC focuses on creating adventures of a lifetime in an area rich with spectacular natural settings, heritage, culture, and wildlife.

Key development opportunities include:
  • Thematic and circle routes
  • Iconic attractions and areas
  • Visitor, market and export-ready experiences
  • Ecotourism
  • Extended Alaska Highway Tours

Northeastern bc


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Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450