To celebrate Tourism Week and acknowledge the operators, employees, suppliers, destination marketing organizations, visitor centres, sectors, and others who contribute to this important industry, we are inviting stakeholders from every community to spread the word about the power of tourism in British Columbia. This initiative is part of a concerted effort to showcase local tourism products and experiences, and demonstrate that #BCTourismMatters in communities across the province.
As you know, the tourism industry is a powerful force in British Columbia: over 21 million overnight visitors vacation in BC each year, contributing approximately $18+ billion in revenue annually to the provincial economy. Tourism touches every part of our province and has become one of BC’s leading business sectors. The BC visitor economy comprises over 19,000 tourism-related businesses that employ more than 137,000 people.
Here are some hands-on ways to celebrate the power of tourism in your community:
1.Host an event in your community that celebrates #TourismWeek – perhaps at your local Visitor Centre or a tourism attraction.
2. Invite your Mayor and Council, municipal staff, Indigenous leadership, Chamber of Commerce, etc. to a breakfast where you celebrate your local tourism industry and your local tourism leaders, business owners and ambassadors.
3. Tell your local media (radio, newspaper, television) about Tourism Week and your activities. We have developed a media release template with key messaging about the BC visitor economy. Communities can augment the release with information about local tourism services, attractions, amenities, development plans, key performance indicators and other news about the benefits your local visitor economy generates for citizens. The release template can be found here.
4. Take photos and share them on social media – in addition to capturing images of your community participating in Tourism Week activities, take photos of other tourism activities that you can share (attractions, tourism employees, your visitor centre, your welcome signage, etc.). Use this white #BCTourismMatters banner in your imagery and encourage all your stakeholders to do the same.
5. Share these images on social media using the hashtags #BCTourismMatters and #TourismWeek. By using these hashtags, we can ensure that all BC Tourism Week activities are easily tracked and shared. Encourage all your stakeholders to do the same.
6. Follow TIABC, Indigenous Tourism BC and Destination BC on their social channels.
7. Send TIABC, Indigenous Tourism BC and Destination BC photos, videos, stories for our power of tourism initiatives. We are inviting the tourism industry to tell us their story by sharing 100-200 word written summaries, or short videos that describe your career journey, what BC’s tourism industry has given you, and what advice you would give to people considering a career in tourism. Submit your content to firstname.lastname@example.org , Media@IndigenousBC.com and email@example.com.
You can see example stories on the Power of Tourism here.
8. We are providing you with ready to go resources that will aid you in your promotion of Tourism Week.
We sincerely hope that you will be part of this celebration. Thank you for helping to build tourism into one of BC’s leading and sustainable industries, and for supporting Tourism Week, May 26 to June 2, 2019.