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3 May 2022
Our Team is Expanding! Are You the Right Person to Join Us?

Northern BC Tourism is looking to expand out team and we have a following job opportunities.   Travel Trade and Media Specialist  Closing Date: Until the Position is Filled Job Location: Northern British Columbia Term: Permanent, Full Time   Job Description Northern BC Tourism Association (NBCTA) is seeking a talented Travel Trade and Media Relations […]

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13 June 2022
Research Update - June 10, 2022

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern […]

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31 May 2022
Research Update - May 6, 2022

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern […]

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31 May 2022
Research Update - April 1, 2022

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern […]

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14 March 2022
Research Update - March 4, 2022

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern […]

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8 April 2022
Zen Garden Trail & Swift Creek Kiosk Construction

Through the Province of BC's Targeted Regional Tourism Development Initiative Fund (TRTDI), Northern BC Tourism Association, Ride Valemount (VARDA) and other sponsors, were able to fund the construction of the Zen Garden Trail and two kiosks in the new Swift Creek staging area at Valemount Bike Park. This project, adds more variety to the trail […]

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14 March 2022
Research Update - February 4, 2022

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern […]

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14 March 2022
Research Update - January 10 2022

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern […]

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14 March 2022
British Columbia Tourism Resiliency Network Wins BC Tourism & Hospitality Award

March 11, 2022 The British Columbia Tourism Resiliency Network (BCTRN) has been recognized with a 2022 BC Tourism & Hospitality Award in the category of Community Contribution & Impact.  The 2022 BC Tourism & Hospitality Awards recognize and celebrate excellence, leadership, and innovation within British Columbia’s tourism and hospitality industry, showcasing the province’s most exceptional […]

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11 January 2022
Northern BC Region Sees New Tourism Projects Being Completed

January 11, 2022 Prince George, BC - Accessible washrooms, trail upgrades and new signage are just a few of the completed projects in Northern BC this year as part of the Province of BC’s Targeted Regional Tourism Development Initiative Fund (TRTDI).  In early 2021, Northern BC Tourism Association, in partnership with community destination management organizations, […]

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4 January 2022
Research Update - December 3 2021

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. In 2020, Northern BC Tourism invested in a research program through the BC Regional Tourism Secretariat. The Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the […]

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4 January 2022
Research Update - November 5 2021

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. In 2020, Northern BC Tourism invested in a research program through the BC Regional Tourism Secretariat. The Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the […]

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1 December 2021
Tumbler Ridge Pump Track

Through the Province of BC's Targeted Regional Tourism Development Initiative Fund (TRTDI), which Northern BC Tourism Association is managing and distributing, money was invested in the Tumbler Ridge Pump Track, which opened in July 2020. This looped and bermed paved track is the first of its kind in Northeast BC and offers a low-impact activity […]

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1 December 2021
Buckinghorse River Wayside Accessible Toilet

Through Targeted Regional Tourism Development Initiative Funding (TRTDI) and a partnership with BC Parks, a new accessible pit toilet has been installed along the Alaska Highway at Buckinghorse River. Amenities such as this are valuable assets for visitors and also important for corridor development work in Northern BC.

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1 December 2021
Accessible infrastructure added to Northeast BC!

Through the Province of BC's Targeted Regional Tourism Development Initiative Fund (TRTDI), Northern BC Tourism Association has funded the installation of Universally Accessible Infrastructure at eight high use visitor sites in the region. This project will increase the presence of facilities, infrastructure, and services that support universal design which enhances the experience for residents and […]

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5 November 2021
Prince George Visitor Highlights

Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern BC, as well as the types of visitors who are coming to our region. You can view […]

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5 November 2021
Northwest BC Visitor Highlights

Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern BC, as well as the types of visitors who are coming to our region. You can view […]

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5 November 2021
Northeast BC Visitor Highlights

Northern BC Tourism has invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to Northern BC, as well as the types of visitors who are coming to our region. You can view […]

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29 October 2021
Research Update - October 1 2021

The Northern BC Tourism monthly research email is sent out on the first Friday of every month. In 2020, Northern BC Tourism invested in a research program through the BC Regional Tourism Secretariat. The data is obtained from the Environics Analytics Visitor View Canada Program and allows us to see the volume of visitors to […]

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20 October 2021
Enhance your HelloBC Listing by adding the Accessibility Feature

Destination BC actively supports the development and improvement of accessible tourism products, services, and activities to ensure every person can participate in BC’s transformative experiences. In 2019, they added an Accessibility feature within business listings. To date, over 400 tourism businesses have added the Accessibility feature to their HelloBC listing, helping to build consumer confidence […]

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28 September 2021
Visiting Haida Gwaii, Canada's most mysterious islands

READ ARTICLE >> Pristine wilderness dotted by ancient village sites so protected that only 12 people at a time are allowed to step ashore -- this is Canada's final frontier, a remote archipelago off British Columbia's northernmost coast.

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28 September 2021
Newsweek

READ ARTICLE >> Canada’s Great Bear Rainforest is one of the largest remaining temperate rain forests in the world and also home to the rare white Kermode Bear!

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28 September 2021
New York Times

READ ARTICLE >> We are very excited to share that Haida Gwaii is number 26 on the list of 52 places to visit in 2020 put out by the New York Times. Excerpt from the feature: "On this isolated archipelago off the coast of British Columbia, you’ll see more bald eagles than people on hiking […]

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28 September 2021
We Found A Pair of Powder Paradises

READ ARTICLE >> We all suffer from not being fully engaged. It’s hard, but so is the everyday swirl of life. Don’t fret, the workplace hamster-wheel can be reset by powder to the face, snowshoeing in the woods and taking time to learn a new skill.

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28 September 2021
Outside Magazine

Where Surfboards Are Known as Flat Canoes READ ARTICLE >> On the wave-rich islands of Canada's Haida Gwaii, surfing is creating new connections to an age-old culture—and surfboards have been given a more befitting name.

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28 September 2021
The Province

Lava beds and other reasons to love northern British Columbia. READ ARTICLE >> Wandering quietly and cautiously down a small, stoney path, I am surrounded by dramatic lava beds that I didn’t know existed in Canada. It was here in the mid-1700’s that a volcanic eruption sent lava spewing out of a crater, down a […]

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28 September 2021
British Columbia Magazine

Khutzeymateen Grizzlies READ ARTICLE >> A guided tour through the Khutzeymateen Grizzly Bear Sanctuary offers breathtaking views of two of B.C.’s largest predators

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24 June 2021
Nisga’a Community of Gitlaxt’aamiks Economic Development Week

On June 7-11 2021 the Nisga’a Community of Gitlaxt’aamiks hosted an Economic Development week for entrepreneurs in their community, which geared towards assisting indigenous owned businesses information to become market ready as well as gathered facilitators to present opportunities to create a sustainable business that would be beneficial to locals and visitors. Gitlaxt’aamiks Village Government-Economic […]

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8 June 2021
NBCTA Survey Measures Perceptions of Tourism in Region

June 4, 2021, Prince George, British Columbia – Northern BC Tourism Association (NBCTA), recently surveyed residents regarding their perceptions and understanding of tourism in the region. From May 17th - 21st, 2021 Northern BC Tourism surveyed a sample of 1277 residents from our region regarding their understanding of the tourism industry as well as their […]

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20 May 2021
National Tourism Week Begins, British Columbians are Urged to Support Local

May 20, 2021 Prince George, BC - National Tourism Week (May 23-30) traditionally signals the kick-off of tourist season, and the CEO of Northern BC Tourism is encouraging people in the region to celebrate the occasion by staying local and supporting local tourism businesses. Clint Fraser says the health and safety of British Columbians needs […]

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22 April 2021
NBCTA Signs Letter of Commitment to Pursue Biosphere Certification

April 22, 2021 Prince George, BC – To commemorate World Earth Day, Northern BC Tourism Association (NBCTA) today signed a letter of commitment to pursue a Responsible Tourism Institute Biosphere certification; an international designation that aligns with 17 sustainable development goals of the United Nations. NBCTA joins three other regional destination management organizations (Cariboo Chilcotin […]

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7 February 2021
Partnership Announcement to Support Northern BC Tourism Recovery

February 1 2021, Prince George, British Columbia – Northern British Columbia Tourism Association (NBCTA) and the seven northern Community Futures announced today that the organizations have entered a formal partnership, working collaboratively to support businesses in the Northern BC region through the COVID19 pandemic. The newly formed partnership will build on existing informal relationships, establishing […]

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22 January 2021
NBCTA Distributes Provincial Funding to 13 Initiatives Within Rural Communities Most Impacted by 2019 Mill Closures and Curtailments

On behalf of the British Columbia Ministry of Tourism, Arts, Culture and Sport, and Destination British Columbia, the Northern BC Tourism Association (NBCTA) is pleased to announce the funding of 13 projects under the provincial catalyst funding, established to mitigate the social and economic impacts of the 2019 mill closures on rural communities through strategic […]

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1 January 2021
Targeted Regional Tourism Development Initiatives

In early 2021, Northern BC Tourism Association received $2.3 million to invest in regional tourism development.  As part of the Province’s Stronger BC economic recovery plan B.C.’s six tourism regions will receive a total of $13.6 million to create employment opportunities, attract new businesses and spur economic diversification within communities.  Twelve new destination and tourism infrastructure […]

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10 December 2020
Indigenous Tourism BC and Northern BC Tourism Association Renew Memorandum of Understanding

Indigenous Tourism BC and the Northern British Columbia Tourism Association has renewed their Memorandum of Understanding to advance a competitive, sustainable and socially conscious Indigenous tourism industry while contributing to cultural understanding and economic prosperity within the northern region.  This is a guiding document that ties the organizations together to foster the growth of the Indigenous tourism […]

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5 October 2020
NBCTA Access & Inclusion Team Member

Northern BC Tourism Association is excited to announce Lori Slater has come on board as the Access & Inclusion Team Member. This position has been made possible through the Neil Squire Society’s Working Together with Employers and Enhancing Employment Program (WTEEE) and a partnership with Spinal Cord Injury BC. Lori will be conducting audits of […]

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21 September 2020
NBC TRP Business Resiliency Specialists

In the face of adversity due to the impact of the COVID-19 crisis, many tourism businesses in British Columbia have reached out to be part of the Tourism Resiliency Program launched by the BC Tourism Resiliency Network. Northern BC Tourism Association has recently hired two new Business Resiliency Specialists who will be working directly with […]

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12 August 2020
NBCTA Achieves Safe Travels Designation

The World Travel & Tourism Council (WTTC) has granted the use of its Safe Travels stamp to Northern BC. This stamp allows travellers to easily recognize destinations and tourism businesses around the world that have adopted globally standardized health and hygiene protocols to ensure visitors have a safe and enjoyable experience. Tourism stakeholders in Northern […]

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8 June 2020
Tourism Resiliency Network Receives Funding to Support the Survival of Tourism Businesses Province-Wide

Western Economic Diversification Canada Announces $1-million FOR IMMEDIATE RELEASE, JUNE 4, 2020, B.C. -- The British Columbia Regional Tourism Secretariat (BCRTS) will receive $1-million in funding from Western Economic Diversification Canada to fund the British Columbia Tourism Resiliency Network. Evolving from a program initiated by Tourism Vancouver Island, the British Columbia Tourism Resiliency Network is […]

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28 May 2020
Geopark Education Kits Helping Residents Discover Their Own Backyard

The Tumbler Ridge UNESCO Global Geopark is a community driven project celebrating fossils and landscapes of international significance found in the Peace Region. When the global pandemic hit and they had to close the Visitor Centre, their team started thinking of ways to support the town, recognizing that tourism would come later in the recovery […]

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25 April 2020
Message from the Honourable Lisa Beare Minister of Tourism, Arts and Culture

April 24, 2020 MESSAGE FROM THE HONOURABLE LISA BEARE MINISTER OF TOURISM, ARTS AND CULTURE With each passing week, people across our province and around the country continue to sacrifice for the greater good of our communities. Those working in the tourism and hospitality sectors were among the first to feel the effects of physical […]

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19 March 2020
COVID-19 Resources for the Tourism Industry

In an effort to keep industry informed on the fast-moving COVID-19 pandemic, Destination BC is sending out regular bulletins in place of monthly Directions emails for the foreseeable future.  Subscribe to Directions for the latest updates from us on COVID-19 as it relates to BC tourism. General Information & Resources: Destination Canada: Updates on the COVID-19 Situation […]

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18 March 2020
A message from the Honorable Minister Lisa Beare

Never have we been faced with a challenge like the one currently being presented as we collectively battle to slow the spread and flatten the curve of the COVID-19 virus worldwide. In our local and regional communities across British Columbia, where tourism is the largest employer and often the main source of revenue generation for […]

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6 February 2020
Rural communities in Northern BC to benefit from tourism investments

Northern BC Tourism will receive $200,000 in catalyst funding to support strategic planning and destination development in rural communities. This funding is part of $1 million announced yesterday by the Province to support rural communities impacted by mill closures across the province.  “British Columbia is an amazing place with unparalleled natural beauty that we are proud […]

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24 January 2020
Stakeholder Spotlight: Tatuk Lake Resort

Tatuk Lake Wilderness Resort is located 78 km from Vanderhoof in Northern BC and their tagline is ‘accessible for everyone’. This remote backcountry resort with rustic cabins overlooking Tatuk Lake is the ideal getaway from city life. Amazing fishing, ATV and hiking trails and more. To top it off, Tatuk Lake Resort offers a fully […]

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24 January 2020
To Do in 2020: Update your TripAdvisor Account!

Looking for some ways to take your marketing to the next level in 2020? Making sure your TripAdvisor account is up-to-date is a good start! HelloBC.com business listings are pulled in to the site from TripAdvisor. Here are some considerations to ensure your TripAdvisor and HelloBC listing is at its best. It’s no secret that we are […]

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17 December 2019
Northern BC Tourism December Content Update

Our content team was recently in Dawson Creek at the 2019 Word Junior A Challenge in Dawson Creek, working in partnership with Tourism Dawson Creek and Hockey Canada to produce content to promote sports tourism in the community.  We are also hard at work in post production for content projects from Tumbler Ridge, Pouce Coupe […]

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17 December 2019
International Indigenous Tourism Conference

Lucy, April and Clint attended the International Indigenous Tourism Conference in Kelowna in November. The conference theme was to inspire communities and entrepreneurs to explore tourism as an economic driver, focus on the impacts of Indigenous tourism on visitors and Indigenous operators alike and spoke to the power of partnerships and coming together to empower the […]

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16 December 2019
Northeast Destination Development Planning

NBCTA’s Destination Development Specialist, April Moi, and Indigenous Tourism Specialist, Lucy Martin, joined Marketing and Communications Specialist, Amber Harding, in Fort St. John on November 26 and 27 to discuss the implementation of the 10-year Northeastern BC Destination Development Strategy with stakeholders. This facilitated session was attended by 24 tourism champions involved in the Destination […]

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19 November 2019
UNDRIP and what it means for Indigenous Tourism

Indigenous peoples’ representatives worked for more than two decades to achieve the United Nations Declaration on the Rights of Indigenous Peoples which was adopted by 144 countries, with 11 abstentions, and 4 countries voting against it. The four opposing states have since reversed their positions and endorsed the Declaration. So, what does this mean for […]

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13 November 2019
True North

Last winter, NBCTA played a support role and offered logistics guidance to a large scale video production in partnership with Toyota Canada and both Forecast Ski Magazine and King Snow Snowboard Magazine. The six episodes promoting skiing and snowboarding around the communities of Smithers, Terrace and Stewart are currently being released through both Toyota and […]

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12 November 2019
Stakeholder Spotlight: Tetachuck Wilderness Lodge

The Tetachuck Wilderness Lodge, like many tourism operators in Northern BC, was affected by the 2018 fire season. In 2019, they offered guided hikes to their guests where they talked about the impacts of the fires and explain how it’s not just a negative thing, but an opportunity for the forest to rejuvenate. In owner […]

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12 November 2019
Northeast Destination Development Strategy Update

Plans are coming together for the Implementation Session for the 10-year Northeastern BC Destination Development Strategy. This initial kick-off workshop is being held in Fort St John on the evening of November 26 and a full day workshop on November 27. Many members of the original Working Committee have agreed to participate. As well, invitations […]

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22 September 2019
Daily Beast

Snorkeling with Salmon is Your Next Underwater Adventure READ ARTICLE >> Desperate to swim with a spawning salmon, I fling myself into the Kispiox River even though the fish are late and haven’t been seen yet this year. They don’t call this murky, winding waterway the “hiding place” for nothing. Before I can search the […]

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26 August 2019
Matador Network

For real adventure in British Columbia, head to The North READ ARTICLE >> THE SKEENA RIVER slices through northern British Columbia, serving as an important lifeline for the communities along its banks from the headwaters in the Spatsizi Plateau until it spills into the Pacific Ocean 350 miles downstream. The Skeena’s deep turquoise water contrasts […]

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28 July 2019
Nisga’a Tourism Pilot Tour

Northern BC Tourism’s April Moi and Lucy Martin joined Indigenous Tourism BC, Destination BC and industry partners and tour operators at the Nisga’a Tourism Pilot Tour from July 12-16, 2019 in the Nisga’a' territory in the Nass Valley to learn about the tourism opportunities in each of the four Nisga’a villages - Gingolx, Gitwinksihlkw, Laxgalts’ap […]

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26 June 2019
Creating Energy – Day of Indigenous Celebration

The Fort St. John Chamber of Commerce hosted an Indigenous Celebration on June 12. The event was sponsored by BC LNG Alliance and began with a visit to Tse’K’wa (Rock House) at Charlie Lake, an 8 acre property owned by Doig River, Prophet river, and West Moberly. According to archaeological evidence, the cave site at […]

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25 May 2019
Celebrate BC Tourism Week!

To celebrate Tourism Week and acknowledge the operators, employees, suppliers, destination marketing organizations, visitor centres, sectors, and others who contribute to this important industry, we are inviting stakeholders from every community to spread the word about the power of tourism in British Columbia. This initiative is part of a concerted effort to showcase local tourism […]

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15 April 2019
NBCTA Address for 2019 BC Tourism Industry Conference
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4 April 2019
NBCTA helps bring the Throne of Ice to Tumbler Ridge

In HBO's highly publicized worldwide scavenger hunt, For the Throne, six replicas of the Iron Throne from the popular TV series Game of Thrones were placed around the world. The thrones spanned six countries and three continents. As part of our role to support film production in Northern BC, we were proud to play a part […]

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Get in Touch

 If you have any questions about our programs or work, please reach out.

Contact Us

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

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