NORTHERN BC

The Northern BC Tourism Association (NBCTA) is dedicated to developing, supporting, and sustaining the tourism sector across northern British Columbia, a region defined by its iconic The Great Wilderness and Infinite Coast. As one of six regional destination management organizations in the province, NBCTA operates as a non-profit association, stewarded by a board of directors elected by industry. The association collaborates strategically with the provincial government and Destination BC, a Provincial Crown Corporation, to advance the tourism sector throughout this distinctive region.

NBCTA respectfully acknowledges the Lheidli T'enneh First Nation, on whose territory its main office operates. Furthermore, the association gratefully recognizes its work is conducted across the lands of Nations throughout the northern BC region. NBCTA honours its ongoing relationships with Indigenous Peoples and communities across northern BC, committing to continued collaborative efforts.