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Tourism association

Northern BC Tourism Association (NBCTA) works to develop, support, and sustain the tourism sector in northern BC and is one of six regional destination management organizations in the province. NBCTA is a non-profit association led by a board of directors elected by industry, and works collaboratively with the provincial government and Destination BC, a Provincial Crown Corporation, to advance the tourism sector throughout the region.

News & Events

Stay up to date with the latest news and announcements from Northern BC’s tourism industry delivered directly to your inbox.

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If you are a tourism business or organization located in Northern BC, register as a stakeholder for free so we can best represent your interests and include you in our development and marketing initiatives.

Become a stakeholder


Empowering stakeholders with the resources and tools to be successful and navigate all aspects of marketing the tourism industry.

We offer several programs designed to help grow awareness for your organization and community.

Media & Travel Trade

Find Your Audience & Put Your Destination On The World Stage

Utilize our well-developed travel media & travel trade programs to create exposure for your region and your organization by collaborating with a local and international network of tourism professionals.

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Travel Media


Northern BC Tourism offers several programs for the benefit of local businesses, communities and stakeholders, such as emergency preparedness programs, tourism research initiatives, resiliency programs and more.

learn More About Our Programs

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450