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What WE DO

About us

What We Do

Our focus is to facilitate and steward the development of a strong tourism industry in Northern BC that is integral to the regional way of life. To achieve this, we will work to further establish a compelling and authentic narrative that inspires the travelers to discover Northern British Columbia with care and respect.

How We Do It

  • We help our partners transform stories into authentic experiences that celebrate our wild landscapes, culture, and our northern way of life.
  • We advocate for what’s best for our visitors and our partners while sustaining the integrity of what makes this region unique.
  • We provide innovative leadership that adds value to the tourism industry through our commitment to being agile, relevant, and ahead of the curve.

2024 Northern BC Tourism Summit

Our summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.

Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.

Learn More

News & Events

Stay up to date with the latest news and announcements from Northern BC’s tourism industry delivered directly to your inbox.

Signup for updates!

Our Internal Values

  • We work collaboratively to create vision.
  • We encourage innovation within a supportive work environment.
  • We aspire to be relevant to all our stakeholders and to align with wider goals that underpin sustainability.
  • We are committed to developing working relations that are characterized by integrity and foster diversity and inclusion.

STEWARDING TOURISM
INDUSTRY DEVELOPMENT
AND RESILIENCY

2024 - 2027 Strategic Plan

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

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