Our focus is to facilitate and steward the development of a strong tourism industry in Northern BC that is integral to the regional way of life. To achieve this, we will work to further establish a compelling and authentic narrative that inspires the travelers to discover Northern British Columbia with care and respect.
How We Do It
We help our partners transform stories into authentic experiences that celebrate our wild landscapes, culture, and our northern way of life.
We advocate for what’s best for our visitors and our partners while sustaining the integrity of what makes this region unique.
We provide innovative leadership that adds value to the tourism industry through our commitment to being agile, relevant, and ahead of the curve.
News & Events
Stay up to date with the latest news and announcements from Northern BC’s tourism industry delivered directly to your inbox.