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What WE DO

About us

What We Do

Our focus is to facilitate and steward the development of a strong tourism industry in Northern BC that is integral to the regional way of life. To achieve this, we will work to further establish a compelling and authentic narrative that inspires the travelers to discover Northern British Columbia with care and respect.

How We Do It

  • We help our partners transform stories into authentic experiences that celebrate our wild landscapes, culture, and our northern way of life.
  • We advocate for what’s best for our visitors and our partners while sustaining the integrity of what makes this region unique.
  • We provide innovative leadership that adds value to the tourism industry through our commitment to being agile, relevant, and ahead of the curve.

News & Events

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Our Internal Values

  • We work collaboratively to create vision.
  • We encourage innovation within a supportive work environment.
  • We aspire to be relevant to all our stakeholders and to align with wider goals that underpin sustainability.
  • We are committed to developing working relations that are characterized by integrity and foster diversity and inclusion.


2024 - 2027 Strategic Plan

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450