Living Legends & Immersive Traditions

Indigenous Tourism BC and the Northern British Columbia Tourism Association has renewed their Memorandum of Understanding to advance a competitive, sustainable and socially conscious Indigenous tourism industry while contributing to cultural understanding and economic prosperity within the northern region.

Connect with Jolene

Indigenous Tourism Specialist

Jolene Sampare HIway’ Ksim Gisk’aast niiy’ ii wilps Wisin Xblitw wil witgwiy ii Laxgalts’ap will jogay’. Jolene Sampare is Killerwhale from the house of Wisin Xbiltkw and resides in the Nisga’a community of Laxgalts’ap.

She is passionate about Indigenous issues, repatriation and furthering opportunities for Indigenous leaders. Jolene completed her Office Administration Diploma through Nicola Valley Institute of Technology and more recently graduated from the Cultural Resource Management Program at the University of Victoria


Jolene Sampare


Indigenous Tourism

NBCTA is committed to working towards Indigenous truth and reconciliation by collaborating with Indigenous tourism operators and experiences in Northern BC and Indigenous Tourism British Columbia (ITBC).
The growth of the tourism industry depends on our joint efforts to ensure the Indigenous tourism industry is able to realize its full potential and supports a diverse, strong and vibrant regional tourism industry.

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Destination Development Resources & Resources

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450