What We Do
Our focus is to facilitate and steward the development of a strong tourism industry in Northern BC that is integral to the regional way of life. To achieve this, we will work to further establish a compelling and authentic narrative that inspires the travelers to discover Northern British Columbia with care and respect.
How We Do It
- We help our partners transform stories into authentic experiences that celebrate our wild landscapes, culture, and our northern way of life.
- We advocate for what’s best for our visitors and our partners while sustaining the integrity of what makes this region unique.
- We provide innovative leadership that adds value to the tourism industry through our commitment to being agile, relevant, and ahead of the curve.
News & Events
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Our Internal Values
- We work collaboratively to create vision.
- We encourage innovation within a supportive work environment.
- We aspire to be relevant to all our stakeholders and to align with wider goals that underpin sustainability.
- We are committed to developing working relations that are characterized by integrity and foster diversity and inclusion.
2021-2024 Strategic Plan