What We Do - Travel Northern BC

What We Do

Our focus is to facilitate and steward the development of a strong tourism industry in Northern BC that is integral to the regional way of life. To achieve this, we will work to further establish a compelling and authentic narrative that inspires the travelers to discover Northern British Columbia with care and respect.

How We Do It

We help our partners transform stories into authentic experiences that celebrate our wild landscapes, culture, and our northern way of life.
We advocate for what’s best for our visitors and our partners while sustaining the integrity of what makes this region unique.
We provide innovative leadership that adds value to the tourism industry through our commitment to being agile, relevant, and ahead of the curve.

News & Events

Stay up to date with the latest news and announcements from Northern BC’s tourism industry delivered directly to your inbox.

Signup for updates!

Our Internal Values

We work collaboratively to create vision.
We encourage innovation within a supportive work environment.
We aspire to be relevant to all our stakeholders and to align with wider goals that underpin sustainability.
We are committed to developing working relations that are characterized by integrity and foster diversity and inclusion.

STEWARDING TOURISM
INDUSTRY DEVELOPMENT
AND RESILIENCY

2021-2024 Strategic Plan

Download Strategic Plan

Get in Touch

If you have any questions about our programs or work, please reach out.

Quick Links

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

GNCR Signage Master Plan

Indigenous Tourism

Access and Inclusion

Safe Travels Stamp

Emergency Preparedness

Tourism Resiliency Program

Value of Tourism

Content Marketing

Community Marketing