What WE DO

• We help our partners transform stories into authentic experiences that celebrate our wild landscapes, culture, and our northern way of life.
• We advocate for what’s best for our visitors and our partners while sustaining the integrity of what makes this region unique.
• We provide innovative leadership that adds value to the tourism industry through our commitment to being agile, relevant, and ahead of the curve.

Our summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.

Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.

• We work collaboratively to create vision.
• We encourage innovation within a supportive work environment.
• We aspire to be relevant to all our stakeholders and to align with wider goals that underpin sustainability.
• We are committed to developing working relations that are characterized by integrity and foster diversity and inclusion.