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WHo We Are

About us

Who We Are

We are a diverse group of marketing, communications and tourism development professionals with varied skills and career experiences - but we all share a common passion for travelling and experiencing northern BC.


Clint Fraser

Chief Executive Officer #
Clint Fraser has been the CEO of the Northern BC Tourism Association for 9 years. In the CEO role, he leads and supports the team at NBCTA in their work to further enhance the tourism industry across the north. Clint has represented NBCTA on different committees/boards and is currently the Chair of the BC Regional Tourism Secretariat and a member of Destination BC's Provincial Tourism Marketing Committee. In addition, he continues work to market the region to film producers and location managers with the intent of developing a viable film industry in northern BC. Clint served as the marketing director for 11 years before becoming the CEO

April Moi

Destination Development Manager #
April Moi leads NBCTA's destination development work which fulfills her passion for rural tourism development and love for Northern BC. Supporting the growth of Indigenous tourism is of special interest. Engagement, deliberating, and seeking advice from a wide range of individuals adds to the enjoyment of her role. A sixteen-year veteran with NBCTA, April strongly believes that tourism is the lighter side of life and that a collaborative and positive approach is the key to success.

Yvonne Fagan

Administration & Financial Services #
Yvonne Fagan started with Northern BC Tourism Association in 2019 and manages all accounts receivable, payable and all other financial and administrative duties as necessary. Yvonne has spent over 30 years working in various finance and bookkeeping roles and loves what she does!

Brian Peech

Director of Marketing #
Brian Peech is NBCTA's Marketing Director. Brian has been with the organization since 2018 and is our current road warrior, spending much of his time venturing from his home in Smithers up the Alaska Highway, along Route 16, into the wilderness of the Stewart-Cassiar and over to Haida Gwaii to capture photo and video assets for NBCTA, Destination BC and community partners. Brian also oversees all marketing at NBCTA, including regional campaigns that use programmatic advertising to help drive visitation to Northern BC. Brian is passionate about creating authentic, engaging and captivating content. Before joining NBCTA, Brian spent many years working in the magazine industry as a photographer, writer, editor and publisher.

Jennifer Moore

Business Resiliency Specialist #
Jennifer Moore is the Business Resiliency Specialist with Northern BC Tourism, responsible for assisting tourism stakeholders in navigating their recovery and growth aspirations through one-on-one support and connection to resources. She has an extensive background in economic development and business support through 25 years of experience in the non-profit and local government sectors. Her passion is supporting business with the challenges of today and the aspirations of tomorrow.

Martina Bancroft

Tourism Development Coordinator #
Martina Bancroft took on the role of Tourism Development Coordinator at NBCTA in 2021, where she initially focused on project managing the TRTDI Funding (Targeted Regional Tourism Development Initiative). Shortly after, Martina expanded her responsibilities to include providing support for the destination development files. In this capacity, she actively contributes to advancing regional tourism initiatives, plays a role in ongoing destination development efforts and promotes sustainable development within the region.

Lori Slater

Access & Inclusion Specialist #
Lori Slater, Access and Inclusion Liaison. Lori answers the important questions like ‘What is accessibility and why is it important to your business?’ Lori works with stakeholders in northern BC providing them with information needed to be an accessible and inclusive business. She does this by implementing accessibility assessments, accessibility programs and searching for funding for stakeholders to make the necessary changes to their businesses. Lori has 15+ years of experience in the accessibility world. Her passion is accessibility for all.

Dustin Ruth

Travel Trade and Media Specialist #
Dustin Ruth leads Northern BC Tourism’s Travel Trade and Travel Media portfolios. Our media program brings the stories of the north to life for storytellers and their engaged audiences. Through Travel Trade, we help open new markets to Northern BC operators by connecting them with tour operators seeking new experiences to promote to their clients. In the role since 2022, Dustin never gets tired of showing Northern BC to media and travel trade who had no clue what they were missing.

Board of Directors

Daniel Schildknecht

Vice Chair, Director at Large #

Jared Davis

Treasurer, Director at Large #

Sarah Gamble

Past Chair #

Gladys Atrill

Director at Large (1 Year Appointment) #

Dustin Bodnaryk

Director, Northeast Region #

Colin Carson

Director, Central Region #

Blair Mirau

Director at Large #


The Northern BC Tourism Association works closely with a number of partners that are integral to the success of the regional goals and the implementation of the objectives and recommendations outlined in the Northern BC Tourism Strategy.

View Partners

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450