Discover how you can connect with consumers from around the world through Northern BC Tourism marketing programs. Marketing specialists can assist you with everything from a cost shared print advertisement to partnering a fully integrated campaign. The links below describe all the opportunities Northern BC Tourism offers to regional tourism stakeholders.

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Northern BC Tourism works with the Ministry of Tourism, Culture, and the Arts and communities throughout northern British Columbia on tourism development initiatives.
Two community-based programs work closely with groups looking to develop tourism in their area for both the long and short-term.

The Community Tourism Foundations program is designed for communities seeking assistance in long-term destination planning. The Community Tourism Opportunities program provides implementation-level co-op marketing support for communities that have identified specific tactics for moving their local tourism industry forward.

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A land of both promise and history, of wildlife – salmon and bear, moose and whales, of great little restaurants, tucked away rivers and ancient totem poles, of rugged pioneer life and epic touring routes….this is Northern British Columbia. A vast area running from the Alberta border in the east to the misty islands of Haida Gwaii (off the Pacific Coast) in the west, and north to the borders of the Yukon and Alaska, the Northern British Columbia Tourism Region contains over 53% of the provincial land mass.

Northern BC Tourism’s Travel Media Relations department provides the link between travel journalists needing great stories to tell and great stories needing to be experienced and told! If you are a travel media professional looking for exceptional new experiences to bring to your audience, then Northern British Columbia invites you to visit!

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Bringing visitors to northern BC requires full participation not only from our northern partners, but also from a broad network that spans international borders. This network, collectively known as the travel trade, includes travel agents, receptive tour operators, wholesales, online booking systems, and tour operators who each play an important role in the distribution channel.

Our main activities in this area include: offering support to our travel trade partners by creating custom itineraries, attending domestic and international marketplaces to meet with potential and existing buyers (detailed below), providing introductions to northern suppliers, introducing new products and experiences, providing staff training for call centres, coordinating and hosting familiarization tours, and providing any ongoing support required to increase business to northern BC.

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Northern British Columbia Tourism Region, is one of 6 recognized tourism regions in Super, Natural British Columbia. The region encompasses the top 61% British Columbia and includes Haida Gwaii (Queen Charlotte Islands).

A stakeholder based not-for-profit society, Northern BC Tourism Region is governed by a private sector board of directors who represent business and community tourism interests from throughout the region.

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Northern BC Tourism Region develops, coordinates and delivers tourism marketing programs on behalf of our stakeholders. Through our advertising initiatives and regional publications we market the region globally. We also work closely with the travel media, and assist tour operators and travel influencers with familiarization tours and itinerary planning.

Three offices are located throughout northern British Columbia to better service our partners and stakeholders.

Prince George Office –  250.561.0432

1274 5th Avenue – Prince George BC – V2L 3L2

Prince Rupert Office –  250.627.8990

1233 Conrad St. – Prince Rupert BC – V8J 4M5

Fort St John Office –  250-785-2544

Suite 300 9253 100th St. – Fort St. John BC – V1J 4N4

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Who comes to northern BC? Where are they from? How many travelers does the region host on an annual basis? Our tourism indicators provide some insight.

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Northern BC Tourism has access to a variety of tourism statistics resources and also offers up information gathered through the on going Value of Tourism studies which the association initiates. Please click the appropriate link below for further information.

Regional Tourism Indicators

Value of Tourism Studies

North Peace Region

South Peace Region

Northern Rockies Region



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Destination BC Marketing Committee Call for Applications

Marketing -

Destination British Columbia is establishing a Tourism Marketing Committee to provide advice to the Board and the Chief Executive Officer on:
• Marketing strategies for the organization;
• Ways to use Destination British Columbia marketing strategies and programs to align tourism marketing programs across the province;
• Performance metrics to act as the basis for transparent tracking of the success of the organization’s tourism marketing programming, and the performance of the tourism sector, particularly against key competitors; and
• Ways to use Destination British Columbia funds to leverage private sector tourism marketing funding.

Destination British Columbia and BC’s six Tourism Regions (Cariboo Chilcotin Coast, Kootenay Rockies, Northern BC, Thompson Okanagan, Vancouver Island, and Vancouver, Coast & Mountains) are working together to coordinate a consistent, accountable, and transparent application process across the province for the Tourism Marketing Committee. The Committee will be comprised of 18 members, three nominated by each of the six Tourism Regions.

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To apply click here.

For terms of reference click here.

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NBCTA at Canada Media Marketplace

Media Relations -

Susan Clarke Hubbard just returned from Canada Media Marketplace 2013, the Canadian Tourism Commission’s main travel media event in the US market. The event matches interested journalists with partners, in scheduled appointments.

On Tuesday, April 16 alone, 2164 appointments between media and Canadian destinations were held at the Waldorf Astoria in New York.

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Northern BC Tourism had a full appointment schedule, with key freelancers from outlets including AAA Magazines, Washington Post, Canoe and Kayak, Departures, Chicago Tribune, Visa Black Card Magazine, Explore Magazine, San Francisco Chronicle,  Lonely Planet, BBC, Ski Magazine, Shape, Toronto Star, and Travelsquire.

The Canadian Tourism Commission’s Northern Lights Awards are presented for the best media coverage of Canada. Two of the awards-winning submissions were from Northern BC trips; Andrew Findlay’s “Waiting for Fair Weather” in British Columbia Magazine won second prize for Leisure, Lifestyle and Adventure writing in Print media. Gary Arndt, of, won second prize for photography for his Photo essay “Haida Gwaii, British Columbia”. Northern BC Tourism originally met Gary Arndt at Canada Media Marketplace in 2012, arranged his Northern BC trip, and accepted the award on his behalf.

There is high interest from media in Northern British Columbia experiences!

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Robson Valley Tourism Plan

Community -

The community tourism planning continues. Last month Northern BC Tourism travelled to McBride and Valemount to assist the communities in creating a tourism marketing plan as part of the Community Tourism Foundations (CTF) program.

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Although Northern BC Tourism has partnered with Tourism BC to facilitate this program in 20 communities in northern BC, this one was somewhat unique in that it combines two communities (McBride and Valemount) and considers other areas in the Robson Valley. Ultimately this plan will encourage those communities to find synergies and market some experiences collectively under The Robson Valley brand. At the same time it will still provide a framework for their work individually. The plan will also plug into the overall Robson Valley economic development plan being created by The Regional District of the Fraser Fort George. Stay tuned.


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Prince George Office

Fort St John Office

Prince Rupert Office