Destination BC Marketing Committee Call for Applications
Destination British Columbia is establishing a Tourism Marketing Committee to provide advice to the Board and the Chief Executive Officer on:
• Marketing strategies for the organization;
• Ways to use Destination British Columbia marketing strategies and programs to align tourism marketing programs across the province;
• Performance metrics to act as the basis for transparent tracking of the success of the organization’s tourism marketing programming, and the performance of the tourism sector, particularly against key competitors; and
• Ways to use Destination British Columbia funds to leverage private sector tourism marketing funding.
Destination British Columbia and BC’s six Tourism Regions (Cariboo Chilcotin Coast, Kootenay Rockies, Northern BC, Thompson Okanagan, Vancouver Island, and Vancouver, Coast & Mountains) are working together to coordinate a consistent, accountable, and transparent application process across the province for the Tourism Marketing Committee. The Committee will be comprised of 18 members, three nominated by each of the six Tourism Regions.Read More