Promoting travel in northern British Columbia through development, media & marketing as a representative of Destination BC.


Northern BC Tourism News

Prince Rupert harbour


This summer, the Google Trekker will be in northern BC!  The Trekker, a wearable backpack outfitted with a camera system, allows Google Street View to go to places only accessible on foot.  


In Prince Rupert there's a fresh approach to working with stakeholders. With a focus on destination development, the Remarkable Experiences Program is helping tourism operators become experts in experience design, social media and digital marketing.



Travel media visits, consumer shows, new products or special events. Check out our News Blog to find out what's new and exciting in our region.

Stakeholder Spotlight

The Alaska Highway is synonymous with grand adventure. A US war effort, it is 1,523 miles long and was built by a workforce of 30,000 over 9 brutal months in 1942. From Mile 0 in Dawson Creek to the terminus in Fairbanks, Alaska, the route offers amazing scenery and wildlife viewing. The highway is also sprinkled with unique stops and quirky characters.

Learn more about the Alaska Highway and the efforts to make it a National Historic Site of Canada, a highlight of the 75th anniversary celebrations in 2017.


Banner image: Salmon Glacier, Stewart (Destination BC / Grant Harder)