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2024 Northern BC Tourism Summit

NORTHERN BC TOURISM SUMMIT

October 22 - 24, 2024
Ramada Plaza, Prince George, BC


We are very pleased to announce that the Northern BC Tourism Summit is coming back this fall for the first time since 2019 and registration is opening soon!

What to Expect at the 2024 Northern BC Tourism Summit

Our summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.

Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.

The sector has taken continual hits from natural disasters and global pandemics to economic pressures and this year is our opportunity to come back together and plot the road forward together. The challenges our sector has faced highlighted that working together generates creative solutions to the shared obstacles that we face.

As the African proverb states, "If you want to go fast, go alone. If you want to far, go together." Collectively, as a sector, we are focused on balancing people, planet and prosperity for the sustainable development and promotion of the industry in our region. The tourism sector actively supports the visitor economy while improving the quality of life for residents in our communities.

Don't miss this chance to be part of the Northern BC 2024 Tourism Summit! Mark your calendar, pack your bags, and get ready to embark on a collaborative learning experience as we work together to development the tourism sector in Northern British Columbia.
REGISTRATION OPENING SOON

Meet Our Speakers

Announcing soon

Dr. Rachel Dodds

Dr. Rachel Dodds is a globally known expert in sustainable tourism and a passionate changemaker. She has worked in the tourism industry helping governments, businesses and consumers make more sustainable tourism choices for the past 25 years.

Dr. Dodds is a professor at Toronto Metropolitan University, the Director of a boutique consultancy called Sustaining Tourism as well as a start-up called Klevr Places – a data dashboard company. She has published hundreds of articles globally about destination planning and policy, overtourism, consumer motivations and recently cowrote a best selling book for the general public about how to travel more sustainability called: Are we there yet? Traveling more responsibly with your children.  Rachel has lived and worked on four continents and travelled to over 80 countries.

Dr. Dodds was featured in the documentary The Last Tourist. She will be giving a provocative and inspiring presentation to Northern BC tourism partners about the confluence of people, planet and prosperity when it comes to sustainability and the tourism industry.

Learn more about Dr. Dodds here
 
Session Description

Balancing Choices – People, Planet, and Profit 

Are we thriving or surviving? In a resource-based economy, there is no doubt that the environment is a fundamental consideration but is this the only consideration for Northern BC’s tourism industry? This talk will explore some challenges this region is facing as well as what success looks like in the short to long term. Keys to achieving a balance will be discussed and we will end with practical solutions to achieve better tourism for all.
 

ANNOUNCING SOON

Agenda & Schedule

From the Welcome Reception at The Exploration Place to an evening downtown Prince George for 'Bites, Flights and Sites' with Tourism Prince George, and amazing speakers on sustainability, marketing and accessibility in between,  we have a fantastic agenda planned for you.
Agenda - Coming soon

Welcoming Reception

Take this opportunity to reconnect with old colleagues and make new connections as we gather in Exploration Place for this networking event. Exploration Place completed a massive renovation in recent years. This renovation transformation to recreate our visitors' experiences with shifts in their curatorial focus and programming, as well as a building-wide renovation and rebranding. This shift reflects an exciting new vision, adapted to the future while strengthening our learning from the past and present. Culinary delights from Origins Kitchen will please your taste buds at this event.
Exploration Place

Accommodations

A room block at the host facility, Ramada Plaza, in Prince George has been secured.  Call the Ramada at
 1-800-854-9517 and use the group code "NBC Tourism Summit 2024" to receive the group rate:
- Premiere King Room or Two Queen Room $109 + tax
- Jr. Suite with 1 King Bed $119+ tax
- Studio with Jacuzzi $139 + tax
- Exec Long Term Studio Suite $159 + tax
- Presidential Suite $184 + tax
Ramada Website

Partners

The Northern BC Tourism Association works closely with a number of partners that are integral to the success of the regional goals and the implementation of the objectives and recommendations outlined in the Northern BC Tourism Strategy.

View Partners

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

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