What WE DO

• Help partners transform stories into authentic experiences that celebrate wild landscapes, culture, and northern way of life.
• Advocate for what’s best for visitors and partners while sustaining the integrity of what makes this region unique.
• Provide innovative leadership that adds value to the tourism industry through being agile, relevant, and ahead of the curve.

The Tourism Summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in northern BC's tourism sector.

Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.

• Work collaboratively to create vision.
• Encourage innovation within a supportive work environment.
• Aspire to be relevant to all stakeholders and to align with wider goals that underpin sustainability.
• Committed to developing working relations that are characterized by integrity and foster diversity and inclusion.