Value of Tourism Toolkit

This local advocacy kit will provide you all the foundational elements you need to execute your own local advocacy campaign on the ground in your community.

Why Value of Tourism?

The Value of Tourism Advocacy kit aims at helping you provide your residents, business leaders and elected officials the information they need to understand the importance of tourism in your community as well as the tools you need to help empower them to share their support for a thriving tourism economy. .

The end goals are awareness, support, and action.

Value of Tourism Toolkit

This local advocacy kit will provide you all the foundational elements you need to execute your own local advocacy campaign on the ground in your community.

Remember...

THE END GOALS ARE AWARENESS, SUPPORT, AND ACTION.

Click on the buttons below to get started with your Value of Tourism campaign!

Start Here

Tourism Week Resources

The ‘Tourism Week Resources" portion of the kit aims to ensure you are ready to implement a Tourism Week campaign in your community. Tourism Week happens during the last week of May and is a great time to profile the Tourism Sector and your Industry Partners. Here are some great tools to get you started on your Tourism Week campaign.

The link below will take you to a shared Google Folder with the following Tourism Week resources:

Tourism Week Questions
Press Release
Social Media Posts
Municipal Government Proclamation Template
Steps to create a community poll

Tourism Week Toolkit

Education

The ‘Education’ portion of the kit aims to ensure you have what you need to educate your community about the Value of Tourism campaign in your community. It provides templates and tools to help you tell your community about the important role tourism plays in your local economy.

The link below will take you to a shared Google Folder with the following resources:

Tourism Education Press Release
Key Message Template
Social Media Templates
Telling Your Champions' Stories
Tourism Education Postcards
Government Letter Template
Impact of Tourism Presentation

Tourism Education Toolkit

Polling

The ‘Polling’ portion of the kit aims to ensure you can effectively communicate the results of your resident sentiment polling results.

The link below will take you to a shared Google Folder with the following resources:

5 Steps for creating your community poll
Poll Results Press Release
Poll Results Government Letter
Resident Sentiment Polling Presentation

Polling toolkit

Advocate

The ‘Advocate’ portion of the kit aims to ensure you are ready to turn your locals into tourism advocates. It provides templates and tools to help you empower your community to be vocal about the importance of tourism.

The link below will take you to a shared Google Folder with the following resources:

Advocacy Overview
Value Campaign Key Messages
Opinion Editorial Template
Social Media Templates
Value Campaign Postcards
Government Letter Advocacy Template

Advocacy Toolkit

Value of Tourism toolkit

Programs