Programs

Supporting Communities and Businesses

Northern BC Tourism Association (NBCTA) offers several programs that can benefit local businesses, communities and shareholders. These include emergency preparedness programs, tourism association certifications, tourism research initiatives, and resiliency programs. Below is a short summary of the major ongoing programs, with links to additional information and resources for each.

Research

NBCTA invests in research programs through the BC Regional Tourism Secretariat. The data collected provides insight into visitor volumes to northern BC, as well as the types of travellers coming to the region. Communities and businesses can access visitation data specific to their audiences. Information is available on ongoing research initiatives, past findings, and new research opportunities for businesses.

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Emergency Preparedness

Whether facing major events such as floods, fires, or emergency closures of parks and recreation sites, having an Emergency and Communication Plan is an essential responsibility for businesses. NBCTA provides resources and step-by-step guides to support businesses in preparing for and responding to emergency situations.

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Tourism Resiliency Program

The goal of the Tourism Resiliency Program is to establish and implement practices that help the industry prepare for and respond to disruptive events. By strengthening resiliency, the region can reduce losses and recover more quickly. More details and business registration information are available here.

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Value of Tourism

NBCTA offers more than 30 advocacy-based templates designed for communication with residents, media, government, and community leaders. These resources are available to communities across the region seeking support in engaging locals in the Value of Tourism conversation.

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Program News

Featuring research initiatives, emergency preparedness articles, the Tourism Resiliency Program, and Value of Tourism tools. These programs strengthen businesses and communities, supporting a tourism future in northern BC that is resilient, collaborative, and sustainable.

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