Marketing

Amplifying Northern BC

Northern BC Tourism Association (NBCTA) aims to help communities and businesses share authentic stories, reach target markets, and grow visitation in sustainable and impactful ways.

Content Marketing

Through a distribution-first, multi-channel, and partnered approach, NBCTA produces and curates inspiring content designed for delivery to qualified audiences. By collaborating with content creators, brands, associations, media outlets, and destination marketing organizations, the association successfully delivers its marketing messages to millions of viewers in strategic target markets.

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Co-op Marketing

NBCTA provides in region support for Destination BC’s Co-operative Marketing Partnerships Program, an application based initiative that funds community and sector led marketing projects. The association currently supports the Visit Northeast BC, Visit Northwest BC, and Go North RV co-op consortiums in advancing their marketing efforts.

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Travel Media

NBCTA has a well-developed program that works with travel media to showcase the region as a destination of choice. Travel media relations serve as an essential marketing channel for sharing brand stories, building awareness, and inspiring visitation to northern BC. In collaboration with Destination BC, the association delivers compelling travel stories to media outlets and journalists who specialize in tourism and lifestyle coverage.

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Travel Trade

NBCTA collaborates with an international network of tour operators on itinerary development, product knowledge, training and education, familiarization tours, and joint marketing initiatives to drive business to the region. The travel trade program engages online travel agents, tour operators, wholesalers, and in-person travel agents in overseas markets who use their local knowledge and expertise to promote tourism in northern BC.

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Digital Marketing Campaigns

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We work with communities to ensure that innovative consumer marketing programs and campaigns are made available to support our stakeholders as we promote Northern BC as a world-class tourism destination.

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Marketing News

Featuring campaign highlights, digital performance insights, and community-driven initiatives. These stories showcase how NCBTA's marketing efforts amplify regional voices, attract travellers, and strengthen the tourism economy.

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