Co-op Marketing - Travel Northern BC

Working Together To Grow

Northern BC Tourism Association (NBCTA) supports Destination BC’s Co-op Marketing Program by working directly with communities to collaborate, pool resources, and promote northern BC’s unique experiences through strategic, market-focused campaigns.

Go North RV

Go North RV Co-op Program brings together communities and partners along northern BC’s highways to promote RV travel through collaborative marketing. By pooling resources, the program highlights scenic routes, camping opportunities, and unique experiences, inspiring travellers to explore the region by road.

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Visit Northeast

The Visit Northeast BC Co-op Program highlights the Alaska Highway and the welcoming communities along its route. Showcasing “The Big 5” — Tumbler Ridge UNESCO Global Geopark, Liard River Hot Springs, the Muskwa-Kechika, the Ancient Forest, and the Alaska Highway itself — the program invites travellers to discover unforgettable landscapes, rich culture, and adventure in northeast BC.

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Visit Northwest

The Visit Northwest BC Co-op Program brings communities together to promote a region defined by towering mountains, coastal fjords, and vibrant Indigenous cultures. Through collaborative marketing, the program celebrates the northwest’s untamed wilderness and rich cultural experiences, encouraging travellers to journey deeper into this remarkable part of British Columbia.

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Destination BC Co-op Marketing

NBCTA provides in-region support for Destination BC's Co-op Marketing Program, an application-based program that funds community and sector-driven marketing initiatives.

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Co-op Marketing News

Featuring campaign highlights, year-end reports, and community-driven initiatives from northern BC’s co-op marketing programs. These updates showcase collaborative efforts that amplify regional voices, strengthen partnerships, and deliver measurable results for Go North RV, Visit Northwest BC, and Visit Northeast BC.

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