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DESTINATION DEVELOPMENT STRATEGIES

Building Iconic Attractions & Adventures

The Northern BC Destination Development Strategy was developed to ensure the competitiveness and growth of local tourism partners over the next 10 years and beyond and is currently in it’s initial phases.

The Northeastern BC Destination development area stretches from the northern limit of the Alaska Highway to the Yukon-BC border down south to Prince George, and from the Alberta border to the western edge of the Muskwa Kechika Management area.

The Northwest planning area spans from Tatshenshini-Alsek Park at the Alaska-Yukon-BC border south to the start of Highway 37 and west from Prince Rupert to the area east of Valemount.

Destination Overview

Northern BC’s geography and cultural landscapes are very diverse with coastal areas, mountains, significant headwaters, glaciers, rivers, lakes, hot springs, valleys and vibrant communities. 

It is BC’s largest tourism region, covering 569,000 km2 – half of the size of the province. It features more than 60 sites of natural heritage significance, including provincial, national, and marine parks, and wildlife refuges. 

With just under 500,000 people, the population of Northern BC is characterized by a younger demographic than the province as a whole. 

Its outstanding cultural and natural assets support (or could support) a range of adventure, eco-tourism, cultural, and Indigenous tourism
experiences.

Northern BC

Destination Development strategy & iconic
Strategy

Coming Soon

The Invest in Iconics Strategy is a long-term strategy to responsibly and sustainably
increase tourism revenue to British Columbia, in more places and in all seasons, by marketing and supporting the development of globally compelling place and route brands. 

The Invest in Iconics Strategy is reflected within the ‘Compelling Reasons to
Explore BC’ pillar in Destination BC’s 2023-2025 Corporate Strategy.

Together, six iconic travel routes and places will differentiate BC on the world stage
and grow the benefits of tourism across the province. Each new destination brand
will be recognizable as part of the Super, Natural British Columbia® brand family.

The Great Wilderness

Destination
Development
Strategy

Destination Development Initiatives

The Northwest area is currently in the initial stages of their Destination Development Strategy planning. We are working with our partners in Northwest BC to create a dynamic strategy that will lead to implementation in the near future.
LEARN MORE

Beyond the Horizons: A Year of Discovery And Experience Creation

Iconic Destination Signage Project Continues to Advance

Iconic Destination Signage Program

Accessibility Enhancement: Olde Time Trolley Company

Lax Süülda Container Market

Cycle 16 Phase 1 Grand Opening

Accessibility Projects

Zen Garden Trail & Swift Creek Kiosk Construction

Northern BC Region Sees New Tourism Projects Being Completed

Tumbler Ridge Pump Track

Buckinghorse River Wayside Accessible Toilet

Accessible infrastructure added to Northeast BC!
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