Building Iconic Attractions & Adventures

The Northwestern BC Destination Development Strategy was developed to ensure the competitiveness and growth of local tourism partners over the next 10 years and beyond and is currently in it’s initial phases. The Northwest planning area spans from Tatshenshini-Alsek Park at the Alaska-Yukon-BC border south to the start of Highway 37 and west from Prince Rupert to the area east of Valemount.

News & Events

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Destination Development Strategy Workshops

Spark Mentorship and Grant Program Awards Winners in Northern BC

Spark Mentorship and Grant Program Launches in Northern BC

Zen Garden Trail & Swift Creek Kiosk Construction

British Columbia Tourism Resiliency Network Wins BC Tourism & Hospitality Award

Northern BC Region Sees New Tourism Projects Being Completed

Targeted Regional Tourism Development Initiatives

Strategy and Highlights

The stunning natural assets found in the Northwest can support a range of adventure, eco-tourism, cultural and Indigenous tourism experiences.

Strategies for creating additional circle tours and travel routes are under evaluation, along with collaborative initiatives with local governments and industries to further develop the region's touring experiences. Key development opportunities include: