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DESTINATION DEVELOPMENT STRATEGIES

Building Iconic Attractions & Adventures

The Northern BC Destination Development Strategy was developed to ensure the competitiveness and growth of local tourism partners over the next 10 years and beyond and is currently in it’s initial phases.

The Northeastern BC Destination development area stretches from the northern limit of the Alaska Highway to the Yukon-BC border down south to Prince George, and from the Alberta border to the western edge of the Muskwa Kechika Management area.

The Northwest planning area spans from Tatshenshini-Alsek Park at the Alaska-Yukon-BC border south to the start of Highway 37 and west from Prince Rupert to the area east of Valemount.

Destination Overview

Northern BC’s geography and cultural landscapes are very diverse with coastal areas, mountains, significant headwaters, glaciers, rivers, lakes, hot springs, valleys and vibrant communities. 

It is BC’s largest tourism region, covering 569,000 km2 – half of the size of the province. It features more than 60 sites of natural heritage significance, including provincial, national, and marine parks, and wildlife refuges. 

With just under 500,000 people, the population of Northern BC is characterized by a younger demographic than the province as a whole. 

Its outstanding cultural and natural assets support (or could support) a range of adventure, eco-tourism, cultural, and Indigenous tourism
experiences.

Northern BC

Destination Development strategy & iconic
Strategy

The Great Wilderness 

The Great Wilderness Destination Development Strategy, outlines how The Great Wilderness brand will be brought to life on the ground for visitors, the tourism industry, and communities. With emphasis on the three focus areas identified in the Iconics Destination Development Framework, encounters, experiences, and touchpoints, it serves to help the brand succeed on the ground through guiding the development of an enhanced visitor experience. It identifies experience development opportunities to deliver on the brand promise and sets out key priorities to make that happen.

The Great Wilderness

Destination
Development
Strategy

Infinite Coast

The Infinite Coast Destination Development Strategy, outlines how The Infinite Coast will be brought to life on the ground for visitors, the tourism industry, and communities. With emphasis on the three focus areas identified in the Iconics Destination Development Framework, encounters, experiences, and touchpoints, it’s designed to help the brand succeed on the ground through guiding the development of an enhanced visitor experience. It identifies experience development opportunities to deliver on the brand promise and sets out key priorities to make that happen.

VIEW FULL STRATEGY

View all 58 pages

Infinite Coast

Destination 
development
Strategy

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