2026 Northern BC Tourism Summit

Conner Galway is an award-winning digital marketing strategist, researcher, entrepreneur and was recently named to Business in Vancouver’s 40 under 40 list. He has over 15 years of experience helping tourism businesses and destinations grow in an ever-changing digital landscape. As the founder of Junction Consulting, Conner and his team have coached over 1,000 hotels, tour operators, destinations, and attractions across North America to turn digital opportunities into measurable business results, and as the President of the tourism learning platform eLearningU, he provided training to over 5,000 tourism professionals to help to level up their careers. Beyond the stage, he shares his expertise through the popular Tourism Talks video series, featuring conversations with marketing leaders from around the world, and through his long-running newsletter, The Brief, where he shares his thoughts on digital marketing for business leaders.

Robin Anderson has been working in interpretive planning and exhibit design for 16 years. She supports parks, visitor centres, cultural centres, and museums in their efforts to connect people to special places and stories. She has worked with communities from Nome Alaska to Prince George BC to Natchez Mississippi. Robin is a Partner at AldrichPears Associates.

Clint Fraser is CEO of the Northern BC Tourism Association and a has over 20 years of experience in destination management and marketing. A longtime resident of northern BC, Clint has been devoted to building the tourism industry in northern BC and has successfully contributed by leading and developing major tourism marketing and development programs at the provincial, regional, and community level. He works with communities across Northern BC to enhance tourism in a way that supports local economies, strengthens regional collaboration, and reflects the unique challenges and opportunities in the North. Clint holds a Bachelor of Commerce (Marketing) from the University of Northern British Columbia and is recognized as an active leader in the tourism industry, currently serving as Chair of the BC Regional Tourism Secretariat, as a director with The Tourism Industry Association of BC, and as a member of the Destination BC Provincial Tourism Marketing Committee. 

Amber Papou, B.Ed., MBA, ICD.D, is the CEO of the Tourism Industry Association of British Columbia (TIABC), the lead advocacy organization for British Columbia's tourism sector. She leads the organization's advocacy, government relations, and strategic initiatives to advance policies that support a strong, sustainable, and competitive visitor economy. With more than 20 years of executive leadership experience spanning tourism, economic development, education, technology, and the charitable sector, Amber is recognized for building strong partnerships, advancing public policy, and bringing diverse stakeholders together to achieve common goals. She is passionate about strengthening communities through tourism and championing policies that support sustainable economic growth across British Columbia. Amber holds a Bachelor of Education, an MBA in Global Leadership, and the ICD.D designation from the Institute of Corporate Directors. She has served on numerous provincial and national boards and is a frequent speaker on leadership, governance, tourism, and public policy.

Jordie Johnson | Sxoxomic is of Secwépemc descent and was born and raised in Esk’etemc First Nation. He brings more than a decade of experience in corporate communications, community engagement, destination development, and relationship building, with a strong focus on advancing Indigenous tourism and fostering meaningful partnerships. As Senior Manager, Destination Development with Indigenous Tourism BC, Jordie works collaboratively with First Nations, Indigenous tourism businesses, industry partners, and government to strengthen Indigenous tourism destinations across British Columbia. His work focuses on advancing destination development through tourism planning, business growth, community engagement, and strategic partnerships that create lasting benefits for Indigenous communities and visitors alike. Jordie has a deep appreciation for Indigenous languages, cultures, and protocols and is committed to supporting First Nation communities through collaborative, community-driven approaches. He holds a Bachelor of Arts in Professional Communication from Royal Roads University and a Diploma in Sports Management from Thompson Rivers University. Jordie is passionate about supporting vibrant Indigenous tourism destinations that celebrate culture, strengthen communities, and create meaningful visitor experiences.

Coming soon