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Tourism Resiliency Program

Working Together For A Stronger Northern BC Tourism Industry

For six years, Northern BC Tourism's Tourism Resiliency Program (TRP) has worked alongside tourism businesses and organizations across the region, providing practical guidance, professional expertise, and connections to resources that help operators navigate challenges, strengthen their businesses, and pursue new opportunities.

While the funding that supported external professional services through the program has now come to an end,
Northern BC Tourism's commitment to supporting our tourism industry remains as strong as ever.

We continue to work with tourism operators across the region, connecting businesses with resources, sharing industry knowledge, and helping identify opportunities for growth and resiliency.

Six Years of Supporting Northern BC Tourism

Since its launch in 2020, the Tourism Resiliency Program has helped over 400 tourism operators, organizations, and communities access professional expertise and practical business support in areas including:

  • Business planning and strategic development
  • Grant application assistance and funding opportunities
  • Marketing, communications, and digital strategy
  • Professional photography and content development
  • Business development and operational challenges
  • Industry resources, training, and professional connections

Through these services, tourism operators have been able to strengthen their businesses, adapt to changing circumstances, and pursue opportunities for growth.

But the program's greatest impact goes beyond the services delivered.

The relationships built with tourism operators across Northern BC have strengthened our understanding of the opportunities, challenges, and priorities facing the industry. These valuable connections continue to inform how Northern BC Tourism supports, represents, and advocates for tourism businesses throughout the region.

Testimonials from Tourism Resilency Program Participants

"As a small tourism operator in Northern BC, and on the heels of the crunch of COVID-19, my husband and I spend many mornings over coffee discussing our options going forward with our business. How do we plan for budgeting, marketing, managing and expansion? What direction do we take? Upon our meeting with the program advisor with Northern BC Tourism, we were excited to learn of the prospects for support. From photography assets to business consulting, among other programs, there is the opportunity to have guidance, direction and support through Northern BC Tourism. We thank Northern BC Tourism for supporting tourism operators in Northern BC.

The response to my inquiries was very timely and the answers that were given were very thorough. I feel confident that we are being supported and I am grateful for this service.

The insightful emails I've received have been a wealth of knowledge and information. It keeps me motivated and informed. I also like the way someone reached out to me by telephone, and I was able to have a one-on-one conversation about my specific issues and connect with the program on a one-on-one basis."

Let's Stay Connected

Whether you're navigating a business challenge, exploring a new opportunity, or looking for industry resources, Northern BC Tourism remains a valuable connection.

We encourage tourism operators to stay in touch, share their experiences, and connect with our team.

Your success strengthens our entire tourism industry, and we're committed to continuing that journey together.

Connect with Northern BC Tourism

Aimee Corderio, Tourism Development Specialist: aimee@nbctourism.com

Stories of Resilience

These stories profile tourism businesses in Northern BC who, in the face of adversity due to the impact of the COVID-19 crisis, have been able to adapt and are on the road to recovery and long-term resiliency. It is our hope in sharing these stories that you see yourself, your sector or your community, and find a shared connection that may inspire you or encourage you to participate in the tourism resiliency program.

Coldsnap Winter Music Festival Goes Virtual

Northern Rockies Lodge & Northern Rockies Adventures

The Trading House At Saahlinda Naay The Haida Gwaii Museum

Fukasaku Restaurant

Northern Rockies Fitness

Last Frontier Heliskiing

Salmon Valley Campground And Crystal Cabin

Resources & Tools

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