Hear from representatives from the Northern BC Tourism Association, the Ministry of Tourism, Arts, Culture & Sport, Destination BC, the Tourism Industry Association of BC, Indigenous Tourism BC, tourism professionals from communities across Northern BC, and more speakers to be announced.
Tom Herbst is obsessed with helping brands find their story. That goes a long way towards explaining why Tom has enjoyed 25+ year career building world-class brands, making marketing that enters the vernacular of popular culture, and having a lot of fun along the way... Read more.
Conner Galway is an award-winning digital marketing strategist, researcher, entrepreneur and was recently named to Business in Vancouver’s 40 under 40 list. He has over 15 years of experience helping tourism businesses and destinations grow in an ever-changing digital landscape... Read more.
Robin Anderson has been working in interpretive planning and exhibit design for 16 years. She supports parks, visitor centres, cultural centres, and museums in their efforts to connect people to special places and stories. She has worked with communities from Nome Alaska to Prince George BC to Natchez Mississippi. Robin is a Partner at AldrichPears Associates.
Clint Fraser is CEO of the Northern BC Tourism Association and has over 20 years of experience in destination management and marketing. A longtime resident of northern BC, Clint has been devoted to building the tourism industry in northern BC and has successfully contributed by leading and developing major tourism marketing and development programs at the provincial, regional, and community level... Read more.
Amber Papou, B.Ed., MBA, ICD.D, is the CEO of the Tourism Industry Association of British Columbia (TIABC), the lead advocacy organization for British Columbia's tourism sector. She leads the organization's advocacy, government relations, and strategic initiatives to advance policies that support a strong, sustainable, and competitive visitor economy... Read more.
Graeme Leathem is Manager, Digital Marketing Strategy at Destination BC and a digital marketing leader with more than 20 years of experience in tourism. He leads work at the intersection of content, technology and travel discovery, including Destination BC’s Shared Content Ecosystem and its emerging approach to Generative Engine Optimization (GEO)... Read more.
Jordie Johnson | Sxoxomic is of Secwépemc descent and was born and raised in Esk’etemc First Nation. He brings more than a decade of experience in corporate communications, community engagement, destination development, and relationship building, with a strong focus on advancing Indigenous tourism and fostering meaningful partnerships... Read more.
Gail Joe is a proud member of the Nlaka'pamux Nation and the Lower Nicola Indian Band, bringing more than 35 years of experience in Indigenous economic development, strategic planning, entrepreneurship, and community capacity building. As Community Partnerships Manager with Indigenous Tourism BC, Gail works collaboratively with First Nations, Indigenous tourism businesses, and industry partners to strengthen Indigenous tourism across British Columbia... Read more.
Dustin Ruth manages the travel media and travel trade portfolios for the Northern BC Tourism Association. Based out of Prince George, he has spent the last four years connecting international tour operators and travel writers with the people, stories, and landscapes that make northern British Columbia special... Read more.
Alan Maier is the Contracting Manager at Journeys Across Canada (JAC), a full-service receptive tour operator connecting international clients with tailored experiences across Canada and Alaska. With over 20 years at JAC, Alan focuses on building the strong accommodation and supplier partnerships his team uses to craft custom group and fully independent travel itineraries... Read more.
Shelley Sansome is the founder and owner of Ocean Edge Expeditions, an eco-tour company she launched in 2020 after a 20-year career in senior leadership with the Haida Gwaii School District. Based on the traditional territory of the Haida Nation, Shelley works closely with Haida knowledge keepers, artists, local guides, accommodations, and small businesses to create authentic visitor experiences that showcase the natural and cultural richness of Haida Gwaii... Read more.
Simon Ratcliffe is a seasoned photographer with over 40 years of experience capturing the rugged beauty of British Columbia. Specializing in tourism, portrait and landscape photography, Simon has dedicated his career to showcasing both the region’s people and its pristine wilderness... Read more.
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Our summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.
Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.
