Travel Northern BC - Travel Northern BC

Northern BC Tourism Association (NBCTA) works to develop, support, and sustain the tourism sector in northern BC and is one of six regional destination management organizations in the province. NBCTA is a non-profit association led by a board of directors elected by industry, and works collaboratively with the provincial government and Destination BC, a Provincial Crown Corporation, to advance the tourism sector throughout the region.

NBCTA respectfully acknowledges the Lheidli T'enneh First Nation on whose territory we operate our main office. We further recognize with gratitude that we carry out our work on the lands of Nations throughout the northern BC region. We honour our ongoing relationships with Indigenous Peoples and communities around northern BC, and we commit to continuing to work together.

About Us

NBCTA is a non-profit organization dedicated to promoting travel across one of Canada’s most vast and diverse regions, spanning from Mount Robson west to Haida Gwaii and north to the Yukon and Northwest Territories border. The association represents communities, businesses, and tourism operators throughout Northern BC, working collectively to build a strong and sustainable tourism economy. Guided by a passionate team and board of directors, NBCTA focuses on destination development, Indigenous tourism, sustainability, and responsible travel that respects both people and place.

Destination Stewardship

NBCTA leads destination stewardship by working with stakeholders and communities to shape a sustainable future for tourism across northern BC. Through destination development strategies, the association fosters collaboration that strengthens infrastructure, supports workforce development, and enhances high-quality visitor experiences. In partnership with Indigenous Tourism BC, it advances Indigenous tourism as a vital cultural and economic force. With a strong commitment to sustainability, access, and inclusion, NBCTA ensures that tourism growth respects natural assets, honours cultural values, and benefits communities for generations to come.

Programs

NBCTA delivers programs that support businesses, communities, and stakeholders in building a resilient and thriving tourism sector. Through emergency preparedness initiatives, the association provides tools and resources to strengthen safety and communication during times of crisis. NBCTA also advocates for the value of tourism by equipping communities with resources to share its economic and cultural importance. Together, these programs foster collaboration, preparedness, and long-term success across northern BC.

Marketing

Through content marketing, NBCTA creates and distributes inspiring stories across multiple channels, reaching qualified audiences in strategic markets. Its travel media program builds exposure by working with journalists and media outlets to share authentic stories of northern BC. Through travel trade, the association collaborates with international tour operators and travel agents to grow visitation. NBCTA also supports co-op marketing partnerships in the Northeast and Northwest, enabling communities to pool resources, amplify their impact, and showcase the unique experiences of northern BC.

News

Featured stories and updates from across northern BC. Here you’ll find articles on destination stewardship, marketing initiatives, and programs that highlight the work being done with communities, partners, and tourism operators across the region.

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

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Destination Development Strategies

Northern BC Signage Program

Indigenous Tourism

Access and Inclusion

Emergency Preparedness

Tourism Resiliency Program

Value of Tourism

Content Production

Co-op Marketing