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Iconic Product assessments


Iconic Product Assessments

A key element of each of the Northwest and Northeast Destination Development Strategies was the identification of iconic features around which experiences and destination identity and branding can be developed. This is particularly important for Northern BC, given that the area is in the earlier stages of tourism development and there is very low awareness about Northern BC in many markets. Overall, there is limited understanding about how special these areas are and about the types of experiences that are offered and that could be offered.
Through Destination BC's Community Adaptation Funding Program, Northern BC Tourism Association partnered with three regions in Northern BC to undertake a full Iconic Product Assessment that identifies potential infrastructure, experiences and gaps as they related to nine of the top iconic features indicated in the Destination Development Strategies.
This work will form the basis for ongoing marketing and destination development activities in our region and will also support the Destination BC Iconics Place Making process. 

Backgrounder and Tips for Use 

This two page PDF details the components of the Iconics Product Assessment as well as possible uses for these resources in your communities tourism planning. 
Download Backgrounder

Product Assessment PDF

This consolidated report contains profiles for each of the nine iconic features that were assessed. 
Download report

Excel Inventory

This is a compilation of research related to defined asset parameters  related to the nine shortlisted iconic features/areas/routes: Alaska Highway, Fort St. James National Historic Site, Hudson Bay Mountain, 'Ksan Historical Village, Lakes District (5 lakes), Muskwa Kechika Management Area, Nisga'a Memorial Lava Bed Park, Salmon and Bear Glaciers, and Tumbler Ridge UNESCO Global Geopark.

Access inventory

Iconic Feature Planning Map

During the Product Assessment process, Northern BC Tourism Association worked with a GIS mapping company to create an interactive map for the nine iconic features. 

This map is a tool for the public and stakeholders for Northern British Columbia's top iconic features.

Please use the tabs to explore the some of the iconic features of Northern British Columbia.

Each will show you the designated area and identified assets, amenities and services supporting the area.
Access map

Get in Touch

 If you have any questions about the product assessments or would like to access support to utilize them in your tourism planning, please reach out. 

Contact Us

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450