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Travel Trade

Showcasing Destinations On The World Stage

A key channel for reaching overseas consumers through online agents, tour operators, wholesalers, and in-person agents. With local market knowledge, these partners promote tourism experiences that align with traveller interests. Working with the travel trade helps Northern BC Tourism Association (NBCTA) and its stakeholders adapt to changing markets and build a balanced portfolio of visitors.

Resources & Tools

Our Travel Trade Program

Northern BC Tourism, in partnership with Destination BC, works with international tour operators on itinerary development support, product knowledge, training and education, familiarization tours, and joint marketing initiatives to drive business to the region.

Resources & Tools

Itineraries

As part of our work with the travel trade, we create sample itineraries that they can use that best highlight our region. 

Alaska Highway, Yukon, Stewart-Cassiar Highway

Alaska Highway, Yukon, Alaska, Inside Passage

Inside Passage, Haida Gwaii, VIA Rail to Jasper

Northern BC Indigenous Culture

Northern BC Ski Safari 

Vancouver to Prince George

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Travel Trade