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Travel Media

Reaching Audiences And Showcasing the Experience

Northern BC Tourism Association (NBCTA), in partnership with Destination BC, delivers a well-developed travel media program that engages journalists and outlets specializing in travel and lifestyle stories to showcase northern BC as a destination of choice. Travel media relations serve as a key marketing channel for sharing the region’s brand story, building awareness, and inspiring travellers to visit.

Travel Media Resources & Tools

Up close and personal in wild Canada

It was somewhere in Chatham Sound that the rave began, a rhythmic sound of bass, slow and steady and echoing in my chest like my heartbeat. Above it a series of clicks sporadically joined in, with the occasional wail — and, indeed, the occasional whale — disrupting the regularity of the tune with looping melodies.

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Resources & Tools

Travel Media Articles

Recent media coverage supported by NBCTA spotlights stories that showcase the region’s landscapes, vibrant communities, and unforgettable visitor experiences.
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Riding the Yellowhead Highway

Islands of Intrigue

Chasing Grizzlies and Pushing Deep Into Coastal BC Aboard a Converted Tugboat

Carried Out North - Fraser River to Burnie Glacier Chalet

Visiting Haida Gwaii, Canada's most mysterious islands

Newsweek

New York Times

We Found A Pair of Powder Paradises

The Province

British Columbia Magazine

Daily Beast

Matador Network

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