As winter settles across northern British Columbia, each regional co-operative marketing partnership is entering the season with renewed momentum and a shared focus: showcasing the depth, diversity, and distinctiveness of winter travel in the north. This year’s winter co-op newsletters bring forward a collection of stories and resources designed to inspire travellers, and highlight the collective marketing efforts guided by the Northern BC Tourism Association.
Compiled by Marketing Coordinator, Ann Marie Hak, these quarterly newsletters help tell community stories while highlighting regional partners and local tourism operators through timely, relevant and engaging updates.
Go North RV
This winter’s Go North RV newsletter focuses on early trip-planning for next year’s spring and summer RV season. With strong interest in Northern BC’s iconic routes, the newsletter features RV itineraries, including the Route 16 journey, and the BC Ferries Inside Passage RV Tour package. It also showcases recent earned media coverage that amplifies northern BC’s RV appeal and directs travellers to practical trip-planning resources such as the Camper’s Code and Know Before You Go information. The goal is to keep prospective RV travellers inspired now so they are ready to map their routes in the new year.
Visit Northeast BC
The northeast BC winter newsletter highlights the region’s remarkable cold-season experiences, backed by a curated collection of winter-focused blogs. Featured stories explore viewing the northern lights along the Alaska Highway, discovering unique winter adventures across the northeast, and accessing informative content about local ski resorts. The newsletter also spotlights recent earned media—such as fly-fishing in the Northern Rockies—and shares featured YouTube content from adventures with the X-Trails and skiing at Powder King Mountain Resort. A roundup of upcoming winter events encourages travellers and residents alike to stay connected to seasonal opportunities across the region.
Visit Northwest BC
Northwest BC’s winter newsletter brings attention to the region’s distinct mountain culture and deep powder terrain. Highlights include a feature blog on cat skiing in northern British Columbia, earned media coverage showcasing backcountry skiing in the northwest, and YouTube videos documenting the region’s snowmobiling terrain. The newsletter also provides a clear overview of ski resorts in the area along with a list of upcoming winter events that reinforce northwest BC as a go-to destination for cold-season recreation.
Whether readers are planning an RV trip for next summer or searching for this season’s best ski turns, these newsletters serve as a valuable resource for communities and tourism partners throughout northern BC.
Read the newsletters:
• Go North RV – Winter Newsletter
• Visit Northeast BC – Winter Newsletter
• Visit Northwest BC – Winter Newsletter
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Our summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.
Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.
