Travel Media

Reaching Audiences And Showcasing the Experience

Northern BC Tourism Association (NBCTA), in partnership with Destination BC, delivers a well-developed travel media program that engages journalists and outlets specializing in travel and lifestyle stories to showcase northern BC as a destination of choice. Travel media relations serve as a key marketing channel for sharing the region’s brand story, building awareness, and inspiring travellers to visit.

Work with Us

NBCTA collaborates with bloggers and online content creators whose audiences and storytelling align with the region’s marketing goals. Due to high demand, opportunities for hosted visits are limited and evaluated competitively. Access to site analytics may be requested to support partnership evaluation.

NBCTA partners with select influencers on a limited basis. While paid influencer campaigns are not offered, support may include travel logistics or the purchase of B-roll content that aligns with current content needs.

Travel Media Articles

Recent media coverage supported by NBCTA spotlights stories that showcase the region’s landscapes, vibrant communities, and unforgettable visitor experiences.

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