About Us

Guiding Tourism Together

Promoting travel in northern British Columbia through development, media & marketing.

Stakeholders

Northern BC Tourism Association (NBCTA) stakeholders are all communities, businesses and operators involved in tourism within the northern BC region. This is a vast area that spans along Highway 16 from Mount Robson west to Haida Gwaii, and north to the Yukon and northwest Territories border. Stakeholders can register at no cost to ensure their interests are represented and to be included in development and marketing initiatives.

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Staff & Board

NBCTA is led by a board of directors elected by the industry and supported by a diverse team of experienced communication professionals who share a common passion for travelling and experiencing northern BC. The team is committed to building a strong and healthy tourism economy while minimizing impacts on natural and cultural resources through the promotion of sustainable business practices and responsible travel.

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What We Do

NBCTA develops, supports, and sustains the tourism sector in northern BC. As one of six regional destination management organizations in the province, NBCTA collaborates with Destination BC through the Destination Development program, which engages experienced facilitators to work with stakeholders on long-term strategic planning for the region. The association also partners with Indigenous Tourism BC to advance Indigenous tourism throughout northern BC.

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Corporate News

Stay connected with the latest updates. The corporate newsletter shares project highlights, amplifies stakeholder initiatives, and provides resources to support communities and partners across the region.

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Sustainability News

Discover how NBCTA is leading with sustainability. This newsletter highlights initiatives, best practices, and success stories that promote responsible travel, environmental stewardship, and long-term benefits for our communities. Each month spotlights one of the United Nations Sustainable Development Goals, connecting global priorities with local action in northern BC.

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