Summer marketing campaigns for the Visit Northeast BC, Visit Northwest BC, and Go North RV co-op marketing groups has concluded, with impressive results in all categories. NBCTA manages the marketing activities for these co-ops, and helps coordinate content development and digital marketing activities. Continued to build on four years of consistent brand storytelling and collaboration across the region, the campaigns ran from late April through August, reaching millions of potential travellers, driving tens of thousands of clicks, and demonstrating the continued power of video and cross-market strategies.
Go North RV
Running from April 28 to August 24, the Go North RV campaign achieved impressive reach with 2.4 million impressions, 88,500 clicks, and nearly 7,900 conversions. A trial of native ad units successfully expanded presentation opportunities, while video and Meta placements remained dominant performers. Notably, newer U.S. states outperformed established markets, highlighting fresh growth opportunities. TikTok exceeded expectations with exceptional value and reach, although future use will be evaluated due to higher U.S. costs per click.
Visit Northeast BC
From April 28 to August 10, the north east campaign generated over 1.85 million impressions and 37,000 clicks, resulting in more than 12,000 conversions, including newsletter sign-ups, multi-page sessions, and outbound clicks. A renewed focus on video creative delivered strong engagement, particularly across Meta and programmatic channels. New media buying teams for Google and Meta delivered improved results, while expanded targeting in Manitoba and Saskatchewan proved effective. Next year, investment by market and channel will continue to be optimized, including Google for regional audiences, programmatic and social for outside markets, and steady support in the U.S.
Visit Northwest BC
The north west campaign also ran from April 28 to August 10, generating 1.68 million impressions, 25,700 clicks, and 3,500 conversions. Video once again led performance across both social and programmatic platforms, reinforcing its value in driving engagement. Results also confirmed that front-loading the campaign early in the season was an effective strategy. Facebook continues to outperform Instagram for the Northwest audience, though maintaining both placements ensures overall performance balance. The addition of Manitoba and Saskatchewan contributed positively to reach, with data indicating strong Meta and Google performance in outside markets and solid programmatic results in Northern BC.
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Our summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.
Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.
