2025–26 Winter Campaigns Launch for Visit Northeast BC and Visit Northwest BC

The 2025–26 winter campaigns for the Visit Northeast BC and Visit Northwest BC co-op have launched, continuing to build awareness of Northern BC as a premier cold-season destination. Both campaigns showcase the region’s incredible diversity of winter experiences and the communities that make them possible.

Visit Northeast BC

For Visit Northeast BC, the campaign strategically reuses creative assets developed last winter. This approach allows the entire budget to be directed toward increasing reach and engagement across key target markets, maximizing visibility, and driving new audiences to the region. The campaign continues to highlight the area’s wide-open landscapes, abundant wildlife, and the unique experiences that define winter in the north east, from snowmobiling and winter festivals to the welcoming charm of its small towns.

Visit Northwest BC

For Visit Northwest BC, new creative was developed featuring a carousel of compelling winter visuals that capture the region’s adventurous spirit. The carousel, along with two additional winter reels, will run as boosted posts across social platforms to expand reach and engagement. Last year’s high-performing winter campaign video will also continue to run across digital platforms, reinforcing awareness and building on the success of previous campaigns.

Both campaigns will reach travellers in key markets across British Columbia, Alberta, Washington, and Alaska, encouraging audiences to explore the north’s snow-covered trails, mountain peaks, and welcoming communities. Through a mix of video, carousel, and social placements, the campaigns continue to build brand recognition for northern BC as a destination where winter adventure meets breathtaking wilderness.