What is the STR Report? For more than 30 years, research company STR collects rooms available, rooms sold, and room revenue from participating hotels which is then fed back (anonymously) to participants in reports to understand our own hotel’s performance. The British Columbia Hotel Association and the BC Regional Tourism Secretariat are working together to provide the STR report to our stakeholders to better understand our performance within our markets. Regional data is provided weekly to each RDMO and participating hotels receive their own reports.
Powered by the world’s largest hotel data sample, STR delivers confidential data on hotel occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPar), for markets such as the tourism regions of BC.
Want to participate? See the Info Sheet or go straight to the sign-up form now. It’s FREE! Or watch a demo video of the FREE hotel benchmarking dashboard you could start accessing right away.