Last winter, NBCTA played a support role and offered logistics guidance to a large scale video production in partnership with Toyota Canada and both Forecast Ski Magazine and King Snow Snowboard Magazine. The six episodes promoting skiing and snowboarding around the communities of Smithers, Terrace and Stewart are currently being released through both Toyota and enthusiast media channels, as well as through athlete social profiles.
NBCTA connected the crew with local stakeholders Westcoast Fishing Adventures, Northern BC Jet Boat Tours, Skeena Riverhouse, Harvey Mountain Adventures, Hudson Bay Mountain and Shames Mountain.