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Arc'teryx 360 - Hut Magic

Experience Northern BC Backcountry Virtually

We teamed up with outdoor gear brand Arc'teryx to capture an immersive VR experience, allowing viewers to discover the magic of remote mountain huts in Northern BC. This content was served to Arc'teryx customers in-store via custom built viewing stations and online through Arcteryx channels. A series of online articles were also published telling the stories of colourful characters and experiences in Northern BC.

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Arc'teryx Hut Magic

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Skeena Cat Skiing

The spinal cord of a catskiing operation is its roads. Without a road, there’s no network, no nervous system, no blood flow. No moves to make, nowhere to go. No fun, full stop.


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Hankin-Evelyn Backcountry Recreation Area

The world has gotten too noisy. Brian Hall spent a decade preserving a place for humans to recreate amidst the silence of the trees and the snow. No engines allowed. He thinks it matters to your mental health. But part of creating an experience also means letting go of it. The best adventures need space to unfold on their own.


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Burnie Glacier Chalet

Hadih. This Wet’suwet’en greeting gives you an immediate sense of place and makes you feel welcome. Smithers is one of those towns where you can roll in and instantly feel that people are interested; if you want to share, they are curious to know who you are, why you’re visiting and what drew you to the area.


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Destination BC Content Hub

Photo and b-roll assets are made available to eligible partners to promote tourism to and around British Columbia.

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