Our Team is Expanding! Are You the Right Person to Join Us?

Northern BC Tourism is looking to expand out team and we have a following job opportunities.


Travel Trade and Media Specialist 

Closing Date: Until the Position is Filled

Job Location: Northern British Columbia

Term: Permanent, Full Time


Job Description

Northern BC Tourism Association (NBCTA) is seeking a talented Travel Trade and Media Relations Specialist to join our team to assist in marketing and developing Northern British Columbia as a travel destination. Some of the best tourism experiences in the world are found in Northern British Columbia and as the Travel Trade and Media Relations Specialist, you will work closely with travel journalists, freelance writers, social influencers, editors and broadcasters from around the world on travel-focused stories to amplify the northern BC experience and generate destination awareness in our priority markets. In addition, you will also work to profile northern BC travel experiences with key travel trade including tour operators, receptive tour operators, wholesalers, and travel agents to help bolster international visitation to the region. 


You will work closely with our provincial partner, Destination British Columbia and their Travel Trade and Media teams, along with other regional travel media and trade representatives to determine the best opportunities for our desired markets. In this role, your project management abilities and passion for developing relationships is essential to your success. Are you passionate about northern BC? Interested in being a part of the tourism industry and promoting the region to the world? Would you like to work for a forward thinking, innovative organization?


This might be the position you have been looking for.



  • Develop and implement an annual regional travel media plan for northern BC
  • Work closely with tourism industry partners including DMOs, communities, and tourism operators to identify stories from around the region and develop opportunities to connect them to travel media
  • Work with Destination BC to determine the best opportunities for travel media in the region
  • Attend workshops and media marketplaces both domestically and internationally to meet with travel media, pitch story ideas, and network with industry partners
  • Build detailed itineraries and host familiarization tours that maximize the media guests experience based on their assignment
  • Establish and manage relationships with key travel media
  • Manage budgets and set priorities for the travel media program
  • Work with travel media to determine confirmed stories in approved publications
  • Stakeholder outreach and providing support for other areas of NBCTA’s operations as needed
  • Work closely with Destination BC to develop a regional Travel Trade plan
  • Work with stakeholders including DMO’s, communities, and tourism operators to identify market ready experiences
  • Work with industry to educate on becoming export ready
  • Attend Travel Trade marketplaces and meet with tour operators to create awareness of market ready experiences throughout region
  • Build trade focused itineraries and host trade familiarization tours 
  • Stakeholder outreach and providing support for other areas of NBCTA’s operations as needed
  • The Travel Trade and Media Relations Specialist reports directly to the CEO


  • Post-secondary education in marketing, communications, public relations, journalism, English, or a related field is required, along with proven career experience and success
  • Strong writing, communication and presentation skills, and the ability to build quality relationships are essential to this position
  • Ability to identify and craft targeted story ideas resulting in travel media coverage in key consumer markets
  • Ability to work in a fast-paced environment and be ahead of the curve in identifying trends in order to maximize coverage for British Columbia in domestic and international media outlets
  • Ability to independently manage multiple high-profile projects under tight deadlines
  • Experience in all aspects of project management from conceptualization and planning, through to execution and measurement
  • Previous experience working with travel trade and/or media would be considered an asset 
  • The right candidate for this position is passionate about northern BC, adventurous, well-travelled, and spends time actively exploring our region 
  • Ideally this position will be based in NBCTA’s Prince George office, but there is the opportunity to work with the team remotely from any northern BC community
  • Regular travel within the region and beyond is required 
  • Possess a valid driver’s license


Send your resume and cover letter to jennifer@nbctourism.com by May 16, 2022. Only applicants considered for interviews will be contacted. 


Accessibility Project Coordinator

Closing Date: Until the Position is Filled

Job Location: Northern British Columbia

Term: Full-Time, Term Contract (until March 31, 2023)


Northern BC Tourism is working with tourism related businesses across the region to facilitate accessible tourism products and workplaces. 1 in 5 Canadians has an accessibility challenge.  This program addresses mobility, sensory, or neuro-diverse disabilities through the development of self-audit tools, ongoing advisory and training opportunities and provides matching funds through third-party delivery to eligible recipients to develop and implement accessible and inclusive experiences.  Additionally, the development and promotion of accessible itineraries across the region will be planned and executed.


The NBCTA Accessibility Coordinator will consult with businesses and organizations to promote the accessibility considerations for their operation, provide access to the developed tools, and manage the accessibility improvements program, providing stakeholders with a process by which to apply for third-party contributions to accessibility improvements for their operation.



  • In collaboration with existing partnerships and in-line with the NBCTA Accessibility Strategy, develop self-audit tools, stakeholder promotional materials, training, and educational opportunities
  • Act as a program advisor to stakeholders, with daily outreach, including phone calls, emails and regular outreach, to businesses to recruit them into the program and continue to maintain ongoing contact to ensure supports are in place to support their accessibility improvements.
  • Coordinate on-site accessibility assessments and experience audits.
  • Work closely with the Destination Development Specialist to ensure businesses are aware and involved in relevant Destination Development activities and programming.
  • Develop and promote the accessibility improvement program, including application development, application review process, program funding agreement, and tracking systems.
  • Coordinate the content capture activities associated with the accessible itineraries
  • In collaboration with the NBCTA marketing team, coordinate the promotion of the accessible itineraries.
  • Working with the Business Resiliency Specialist and Project Coordinator to manage all external communications about the program. Including, but not limited to, e-newsletters, social media posts and crafting press releases.

Qualifications for the Position:

  • Strong communication skills, including the ability to listen with compassion and curiosity
  • Strong written skills
  • Customer management skills
  • Attention to detail and good note-taking skills
  • Previous CRM experience, particularly with HubSpot, would be considered an asset
  • Program development and promotion, stakeholder engagement, and funding agreement development and management experience
  • Experience with accessibility considerations and work

If you are the right candidate for the position, you are passionate about Northern BC and the potential of contributing to the tourism industry across the region.  You have related post-secondary education and/ or experience.


This is a term contract position reporting directly to the CEO and can be based in a location throughout the Northern BC region.  Travel throughout the region may be required.


Please submit your application to jennifer@nbctourism.com attaching a recent resume and a cover letter demonstrating why you would be suitable for the role.


Note: we thank all applicants in advance for their interest; however, only qualified candidates will be contacted for an interview.  

Northern BC Tourism Association is a Regional Destination Management Organization that works to promote and develop the tourism industry in northern BC through the delivery of destination development and tourism marketing programs. Stakeholders include communities, businesses, and operators involved in tourism within northern BC, a vast area that spans Highway 16 west from Tete Jaune Cache to Haida Gwaii, and then north to the Yukon/Northwest Territories border. Northern BC Tourism Association is one of five regional tourism regions within BC as defined by Destination British Columbia, the industry-led Crown corporation. www.travelnbc.com 

Northern BC Tourism Association respectfully acknowledges that the main office of the organization is situated on the traditional and unceded territory of the Lheidli T'enneh First Nation.

Northern BC Tourism is an inclusive employer.  We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective federal and provincial human rights codes throughout all stages of the recruitment and selection process.

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com