Join us on October 11 and 12 for a two-day event full of expert speakers, networking opportunities and professional development sessions in Prince George.

AGENDA Click here for a full agenda of our Northern BC Tourism Summit.

Are you interested in seeing all the speakers at this years Summit? Click here for a bio on each of our fantastic speakers!


To register online now, click here


Mathew Luhn one of the original story Creators at Pixar.


Matthew believes that storytelling is the #1 business skill necessary to connect and motivate people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves.

Matthew uses his experiences creating and developing 10 blockbuster films at Pixar to provide practical strategies that teach advertisers and content producers to connect more effectively with audiences. He uses the power of storytelling to bridge the gap between heart and business to build brands and business communication.

After growing up in a toy store, Matthew's professional career began at 19 years old, as the youngest animator to work on The Simpson TV series. He soon found that creating story was his passion, and found his way to Pixar. Matthew's story credits include Toy Story, Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, UP, Toy Story 3, Monsters University and other TV shows. His past seminar clients include Adidas, Sony, Mattel, Facebook, Microsoft, Warner Brothers and Google.

Matthew’s experience and insight will instruct and inspire us to forge stronger, more meaningful connections with consumers.

bruce kirby leads a life of exploration and high adventure 


For more than twenty years, Bruce Kirkby's journeys have taken him to the wildest and most remote corners of the planet; from Africa to the high Arctic; from Mt. Everest to Arabia. He has been shot at in Borneo, taken hostage in Ethiopia, survived crocodile attacks on the Nile, and weathered high altitude storms in Alaska. Bruce has crossed Iceland by foot, paddled the eastern coast of Greenland, and twice reached the summit of Denali, North America’s highest peak.

 Though known as a columnist for the Globe and Mail, and contributing editor at Explore Magazine, Bruce is also a recognized author and photographer. National Geographic has selected his work as among “the most compelling adventure images of the decade.”

 Bruce is also the creator and producer of Travel Channel’s Big Crazy Family Adventure, which documented his 13,000-mile trip with his wife and two young boys from Kimberley, BC to a remote northern India monastery - without taking a single airplane.

 Bruce lives in British Columbia, and while he makes his home in the Kootenays, he has traveled the Muskwa Kechika by horseback (for Globe and Mail) and Haida Gwaii by kayak (New York Times feature).



Travelling to Prince George for the event? Stay at the Northern BC Tourism Summit host hotel - the new Courtyard by Marriott Prince George. Click here to book at a special rate of $115 per night!

Interested in becoming a sponsor?  Click here for more information.


Thank you to our sponsors