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Join us at our annual leading edge conference – the largest gathering of tourism industry stakeholders in northern BC!


Program

The 2019 Summit - Partners in Tourism - will explore the immense potential for fruitful partnerships and collaboration across our multi-faceted industry.

+ Thursday, October 3

10am - Welcome & Opening Remarks

10:30am - 12:00pm - NBCTA Update & AGM

12:00 - 1:00pm - Lunch with Charlie Grinnell

1:00 - 2:00pm - Thematic Corridors Panel

2:00 - 2:20pm - Accessibility Panel

2:20 - 2:30pm - Networking Coffee Break

2:30 - 3:00pm - Your Vote Counts with Walt Judas of TIABC

3:00 - 4:00pm - Working with Travel Trade Panel

4:00 - 4:15pm - Final Comments

5:00 - 7:00pm - Reception hosted at Uda Dune Baiyoh (House of Ancestors) in Partnership with Lheidli T'enneh Nation

+ Friday, October 4

8:15am - Breakfast

9:00 - 10:00am - Destination BC Presentation by Maya Lange

10:00 - 10:15am - Networking Coffee Break

10:15 - 11:30am - Sports & Events Tourism Panel with Dean McIntosh from Hockey Canada

11:30 - 11:45am - Networking Coffee Break

11:45am - 12:00pm - Emergency Management BC

12:00 - 1:00pm - Lunch with Sébastien Goupil on Sustainable Tourism

1:00 .- 1:40pm - Deirde Campbell, Beattie Tartan

1:45 - 2:45pm - Indigenous Tourism Panel

2:45 - 3:00pm - Networking Coffee Break

3:00 - 3:15pm - Mortons on the Move Presentation

3:15 - 3:45pm - Stakeholder Roundtable & Closing Remarks


Speaker Profiles

Click on the names below to read about these great speakers!

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+ Sébastien Goupil UNESCO


Sébastien has been appointed Secretary-General of the Canadian Commission for UNESCO in August 2016. Prior to that, he dedicated most of his career to cultural and social policy development. He has held various senior level positions in the federal public service. He served as an executive in the department of Canadian Heritage, at Status of Women Canada and at Library and Archives Canada.

Sebastien will discuss Sustainable Tourism and its global context. He will describe how UNESCO designations such as Biosphere Reserves and Global Geoparks work in Canada using sustainable tourism to bring communities and Indigenous Peoples together, and build local economic development. At the same time, sustainable tourism builds a sense of global citizenship through education, culture, and environmental awareness.


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+ Maria Greene Destination BC


Maria is the Director of Global Marketing Partnerships at Destination BC. Her career with Destination BC spans 27 years and during that time, Maria has spent most of her time in the overseas division working with a range of clients from travel trade, travel media, airlines and tourism industry partners to inspire consumers to visit and explore the remarkable experiences in British Columbia.

Currently, Maria leads the strategic development of Destination BC's partnerships in several channels globally in consumer, trade and media relations and guides a global team in the management and execution of these partnerships to enhance the short- and long-term competitiveness of the BC tourism industry.

Maria was born in Vancouver and has a passion for the tourism industry and her home province.


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+ Joel McKay, NDIT


Joel McKay is the CEO of Northern Development, a regional development corporation focused on stimulating economic growth in Northern British Columbia. Joel joined Northern Development in June 2012, where he handled the Trust’s communications and marketing and research. Prior to that, Joel was assignment editor at Business in Vancouver Newspaper and a journalist specializing in coverage of B.C.’s natural resource industries.

Joel is an award-winning public relations professional and journalist and a proud British Columbian with family roots in the Robson Valley. He currently serves on Destination BC’s board of directors and volunteers with the Rocky Mountain Rangers Regimental Association in Prince George. Joel, his wife Debra and their two daughters call Prince George home.


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+ Colin Carson, Tourism Prince George


Colin is the Manager of Sport Tourism for Tourism Prince George. Colin has been looking after Tourism Prince George’s sport tourism portfolio for most of the past two years and most recently has played a significant role in the acquisition of the 2020 World Women’s Curling Championship which will be held in Prince George in March.

He grew up in Prince George and has always been extremely involved in the local sport world in Northern BC. While growing up, Colin became a stand out volleyball player for the Prince George Youth Volleyball Club before attending Thompson Rivers University to earn his Bachelor in Business Administration with a double major in Marketing and New Venture Creation. He spent a year in Denmark playing professional volleyball, followed by a year working in China before returning to Prince George.


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+ Deirdre Campbell, Managing Director Beattie Tartan


As managing director of Canadian-based Beattie Tartan, Deirdre has been entrenched in the global tourism market for more than 18 years. What began as a west-coast based boutique PR agency called Tartan in 2001, with a handful of Canadian signature experiences quickly expanded internationally with a range of eco-experiences across Central and South America. This was also the beginning of Deirdre’s passion for sustainable tourism, and she is a founding member of the Global Ecotourism Network, past board chair of Destination Greater Victoria and co-founder of the IMPACT Sustainable Travel and Tourism conference held annually in Victoria, BC.

In 2017, Tartan merged with the Beattie Group, a UK based PR agency with over 34 years of experience and 12 offices. This allowed Deirdre to expand her team’s digital expertise and build a substantial client base across Canada. With offices in Toronto, Vancouver, Victoria and Calgary, and associates in Ottawa, Winnipeg, Montreal and New York, today Beattie Tartan counts the Jordan Tourism Board, Destination Canada and Indigenous Tourism Canada along with many outstanding signature experiences among its tourism clients. Her career in sustainable tourism has taken her to Chile, Jordan, Korea, China, Australia, Costa Rica, US and across Canada to speak about the importance of a sustainable visitor economy. In 2019, Destination Greater Victoria presented Deirdre with their Miracle Award in recognition of her work within the tourism industry.


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+ Tom & Cait Morton, Mortons on the Move


We left our jobs, sold our house and possessions, and hit the road on September 15, 2015 in our DRV Mobile Suites 32TK3 fifthwheel.

We initially thought we'd have some fun, see some cool sights, and find a place to settle down and go back to "normal life"...but now the RV Lifestyle is our normal! We have been traveling the USA and documenting our adventure on this blog and our YouTube Channel as the "Mortons on the Move."

We gave up the stationary life for one where we are constantly on the move. We are full-time travelers and digital media producers, and would love to have you join our journey!

In 2018, we spent the year working on the RV Nomads - The Movie, the full-time RVing documentary, plus planning and managing the premiere event, NomadFEST. We learned a lot about film-making and coordinating bigger productions, and about what we want to focus on in our lives and in our work. We also had the honor of being featured in the highly-acclaimed "bible of RVing" - Living the RV Life - Your Ultimate Guide to Life on the Road by Marc and Julie Bennet of RV Love.

This year, we're taking a Lance Truck Camper up through Canada and Alaska to the Arctic Ocean and using our film-making experience to create an extensive reality-based web series of our adventure in a project we're calling GO NORTH.


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+ April Moi, Northern BC Tourism Destination Development and Travel Trade Specialist


As Northern BC Tourism’s Destination Development and Travel Trade Specialist, April is responsible for leading the destination development planning processes and helping operators access international markets. Both roles fulfill her passion for working with rural tourism partners and supporting the growth of Indigenous tourism.

April joined Northern BC Tourism Association in 2008 after serving as Executive Director for the Alaska Highway Community Society since 1998. In 2010, she earned a Masters in Tourism Management from Royal Roads University Studies. To help guide planning for travel corridors, April focused her studies on investigating the framework of themed driving routes. In addition to tackling special projects, April continues to work with the Alaska Highway Community Society to pursue the nomination of the Alaska Highway as a National Historic Site of Canada and serves on the Board of Directors for the Tumbler Ridge UNESCO Global Geopark.

When not on the road, April enjoys family time, playing with her grandchildren, digging in flowerbeds, and pursuing her love for horses and interest in equine-facilitated wellness with her two miniature horses.


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+ James Douglas Cowpar, Co-Owner of Haida Style Expeditions


Born and Raised on Haida Gwaii, Sk'aal Ts'iid (flicker bird) Ts'aahl Clan, James Douglas Cowpar entrepreneur, and small business owner with over twenty-five years working in the tourism industry.

Co-Owner of Haida Style Expeditions, an identical twin, the brothers established the first Haida Owned and Operated cultural tourism company to operate in Gwaii Haanas National Park Reserve Marine Conservation Area and Haida Heritage Site since its inception in 1993. Starting its first full season in 2014, community-based, practicing responsible tourism and operating under the principle of Yah'guudang (respect for all living things), the two have successfully created a brand that has attracted meaningful partnerships on Haida Gwaii and across BC and Alberta.

An avid outdoorsman with a strong passion for his culture, while in the office exploring ancient forests, village sites, wildlife, and a variety of marine life he enjoys sharing his knowledge. A diverse educational background, from mentoring entrepreneurs for the Gustavson School of Business, the University of Victoria, Haida Owned and Operated Program, to an adventure ecotourism diploma to his studies at Simon Fraser University, Sociology-Criminology, going full circle the journey has taken him back home.

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+ Dean McIntosh Hockey Canada


Dean McIntosh is the Vice President of Hockey Canada. He leads all events hosted by the organization including the World Junior Championship, the Women’s Worlds and all eight Domestic Events. Hosting Hockey Canada events leaves an annual community legacy in excess of $8 million per year and generates community economic impact of between $2 million and $50 million on a per event basis. Dean is also a member of the Canadian Sport Tourism Board of Directors.

However, the title he is most proud of, is being married for over 20 years and the father of three talented teenage girls.

Dean began his career with Hockey Canada in the early 2000’s as senior manager of coaching after serving his time as an event manager at the Hockey Hall of Fame. During Dean’s eight years as senior manager he helped integrate the National Coaching Certification Program in all 13 branches across the country and hosted various international coaching conferences.

From 2008–2016 Dean was the director of marketing services and events at Hockey Canada, responsible for servicing the organization’s 20+ corporate partners and supervising the delivery of all domestic events in Canada.


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+ Chief Terry Teegee Takla Lake First Nation


Regional Chief Terry Teegee, a member of Takla Lake First Nation, was elected BCAFN Regional Chief on October 12, 2017 and carries the responsibilities of the hereditary name of Maxweeum Tsimghee. Until recently, Terry was a Registered Professional Forester. He is a graduate of the University of Northern British Columbia with a Bachelor of Science degree in forestry in 2006 and completed a diploma in forestry technology from the College of New Caledonia.Terry served in elected positions including Tribal Chief of the Carrier Sekani Tribal Council (2012 – 2018), and the BC Representative for the National Aboriginal Forestry Association (2008 to 2014). He was appointed to the Fraser Basin Council Board, an advocacy group that promotes sustainability in the Fraser River Basin, from 2009 to 2018. Terry was one of 250 participants selected across the country to participate in the 2017 Canadian Governor General’s Leadership Conference.The BCAFN Regional Chief and his wife, Rena Zatorski, have been married for 18 years and have two children, daughter Rylie and son Rowan. They currently reside on Lheidli T’enneh reserve, located 22 kilometers from the city of Prince George.


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+ Clint Fraser, Northern BC Tourism Association


As the Chief Executive Officer of the Northern BC Tourism Association, Clint works with the board and leads the team at Northern BC Tourism to achieve the overall vision and mission for the organization. He is a well-respected member of the tourism industry and is acknowledged industry wide as a leader and innovator in new marketing technologies.

With over 15 year's experience in the industry, Clint has been devoted to growing tourism in northern BC and has successfully contributed by leading and managing major tourism marketing and development programs at the provincial, regional and community levels.


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+ Heather Lamb, Spinal Cord Injury BC


Heather is a Registered Social Worker and SCI BC’s Information Resource Specialist. She is highly knowledgeable about services for people with disabilities, including: recreation and leisure activities, transportation, tourism, and universal design. Heather has teaching experience in a variety of settings and a good understanding of the diversity of issues that affect people with disabilities and seniors. Heather has been instrumental working alongside G02hr’s content development of their inclusive services course. In 2016, Heather was recognized as one of Prince George’s Top 40 Under 40 and received the Bridget Moran award for impact in social work. In 2019, she was appointed to the CSA Standards Committee on Accessibility.


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+ Walt Judas, Tourism Industry Association


Walt has been involved in the tourism industry for close to 30 years having worked at BC Pavco, Port Metro Vancouver and Tourism Vancouver prior to joining the Tourism Industry Association of British Columbia (TIABC) in May 2015.

As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of B.C.’s visitor economy to various constituents. Before TIABC, Walt spent 15+ years at Tourism Vancouver as Vice President of Marketing Communications, Membership and Sport. Having visited over 40 countries, Walt loves to travel and especially enjoys visiting communities around British Columbia to meet with tourism colleagues. For fun he plays hockey and golf, runs to stay fit, rides his classic motorcycle, and enjoys spending time with family and friends.


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+ Don Enright, Don Enright Consulting, Interpretive Planner


Don Enright is an interpretive planner and visitor experience advisor with over 35 years of experience connecting people to place using creative interpretive media and storytelling. Don’s experience includes national, provincial, and regional parks, museums, science centres, and zoos and aquariums. Don recently completed a Visitor Experience Strategy for Gros Morne National Park, and was the principal writer for a Victoria BC exhibit entitled the Politics of Luxury at Point Ellice House.

Don will be participating in the Corridor Development Panel on October 3.


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+ Karen Goodings, Peace River Regional District


Karen was elected as Director for Electoral Area ‘B’ in 1988, elected by the Board as Vice Chair from 1994 to 1998 and as Chair from 1998 to 2014 for both the Peace River Regional District and the Peace River Regional Hospital District.

Karen and her husband, Verne, have owned and operated an 800-acre family farm in the Cecil Lake area for more than 40 years. The Goodings have five children, nine grandchildren, and six great-grandchildren.


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+ Krista Vandersteen, Northern Rockies Regional Municipality


Krista is proud of her Northern roots and is passionate about showcasing the north and supporting communities. Currently the Sustainable Community Development Coordinator for the Northern Rockies Regional Municipality she has been working to increase tourism awareness, marketing and destination development, sustainability within corporate operations and at the larger community level, grant facilitation and community economic development.

Growing up in Fort Nelson, Krista was active in sports (specifically dance, as her eye-hand-coordination is admittedly not great), worked a variety of jobs and has always been an active community volunteer. After graduating from the beautiful University of Northern British Columbia in Prince George she chose to move back to Fort Nelson; has just purchased her first home, is a proud mom to her dog, Gyro, and continues to enjoy the many benefits of living in a small, remote and close-knit community.

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+ Maya Lange Destination BC


Maya Lange is the VP, Global Marketing for Destination British Columbia. Maya has a proven track record of managing strong brands on the local, national and world stage having worked in data-driven digital marketing and content marketing in Germany, France, USA and Canada. In 2018, Maya was recognized as the Canadian Marketing Association’s Marketer of the Year.

At Destination BC, Maya is responsible for our global marketing efforts in 14 domestic and international markets to inspire over 23 million trips to and within BC annually via the Super, Natural British Columbia® brand. A passionate British Columbian raising a young family, she loves skiing and exploring BC’s hidden wonders.


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+ Charlie Grinnell, CEO RightMetric


Charlie Grinnell is the Chief Executive Officer of RightMetric, digital advisor, educator and speaker from Vancouver, Canada. Charlie got his start in film/video production with stints at Alterna Films, Voleurz, Poor Boyz Productions, and outdoor retailer Arc’teryx. While working as a freelance producer for Nike and NBC Sports, he followed a passion for digital marketing which led him to Invoke – the digital agency responsible for creating Hootsuite.

After a brief tenure in the agency world, Charlie joined the digital marketing team at Red Bull, managing the brand’s digital footprint in Canada. After 3 years at the country level, Charlie was tapped to lead global social media strategy for all sports initiatives at Red Bull’s international headquarters in Salzburg, Austria. Most recently, Charlie served as Head of Social Media at Aritzia, managing the brand’s strategic presence across social media platforms.

He frequently guest-lectures at BrainStation and has presented about digital strategy at various public and private events with organizations such as YPO, Destination British Columbia, Leith Wheeler Investment Counsel, Spredfast, UBC Sauder School of Business, Capilano University and more.


+ Kevin Petterson, World Para Nordic Skiing Chammpionships


Kevin had the honour and privilege serving as the Chairperson for the 2019 World Para Nordic Skiing Championships. These were the first World Championships ever hosted in Prince George and the first time ever hosted in Canada. It is a highly prestigious event surpassed only by the Winter Paralympics, attracting the world’s top Para Nordic athletes. Over the 10 day World Championships, Prince George welcomed 120 athletes from 17 countries.In the several years leading up to the World Championships, Kevin worked with an incredible local organizing committee (LOC), contractors, suppliers and sponsors and over 350 volunteers during the World Championships. Kevin was involved in the World Championships from the very genesis of the idea in 2014 through to the hosting of the 2019 World Championships and is working with the International Paralympic Committee to make Prince George a regular venue for Para Nordic/Biathlon World Championships and World Cups.


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+ Barry Reynard, Tourism Dawson Creek


Barry has recently taken on the role of Director of Sport and Special Events with Tourism Dawson Creek, following 12 years with the City of Dawson Creek as the Director and GM of Community Services.

Barry came to Northeast BC from Kenora Ontario where he spent most of his career in Municipal and Provincial Government, in Recreational leadership and consulting roles in Sport Tourism. He graduated from the University of Waterloo with a degree in Recreation with a diverse sport background.

Barry coached and was active in the sport of Hockey for over thirty years and chaired numerous task teams and committees in coach programs and leadership in athlete development. Currently he is a member of the Board of Directors with Hockey Canada and has over twenty years of Board engagement in a variety of player development roles.

Hosting of Regional, Provincial, National and International Hockey events is a personal passion and his “bake the cake” philosophy is his number one priority for a successful event.


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+ Lucy Martin, Indigenous Tourism Specialist


Lucy Martin is the Indigenous Tourism Specialist for Northern British Columbia, a role supported by Northern BC Tourism Association and Indigenous Tourism BC. Lucy’s role is to engage Northern BC Indigenous individuals, businesses, and communities in tourism development planning, and to link them with resources, programs, and opportunities.

Lucy was born and raised northwest of the City of Prince George in the central interior of British Columbia. She is a member of the McLeod Lake Tse’khene where she has previously served two 3-year terms as Off- Reserve Councillor, as well as two 3-year terms as an elected member of the Board of Trustees, who oversee the management of the Band’s trust funds.

Lucy has a diploma in Engineering Graphics and Design from the College of New Caledonia and an undergraduate degree in Environmental Planning, majoring in First Nations Planning, from the University of Northern British Columbia. She has received her Technical Aboriginal Economic Developer certification from CANDO, the Council for the Advancement of Native Development Officers.

When Lucy is not working, you will find her spending time with her husband, children and grandchildren.


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+ Pat Harris, Access North Project Manager (Volunteer)


Pat has 35+ years of professional experience working with people with spinal cord injury and other physical disabilities. A Diamond Jubilee Medal recipient, Pat is a recognized leader in wheelchair sports in BC and has traveled extensively to visit outdoor spaces in our province. Pat has done hundreds of presentations to community groups and government on disability and universal design, and a key leader with Measuring Up The North initiative. Pat was also responsible for the development and implementation of Spinal Cord Injury BC’s Information Services Program, which includes a toll-free InfoLine service and free, online information database with over 900 resources relating services, programs, and all aspects of living well with a disability in BC. He also led the development of Spinal Cord Injury BC’s Access North project, which has subsequently evolved into the Access BC program. The fact that Pat himself has a spinal cord injury provides immediate and impactful context to the work Access BC undertakes.

Pat and Nancy Harris were named Prince George’s 2018 Citizens of the Year for their tireless efforts toward improving accessibility and inclusion.


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+ Andy Schwaiger, Kanata Adventure Specialists and Ecosummer Expeditions


Andy was born in the Province of Tyrol, Austria and graduated from Innsbruck University with an MBA. His first trip to Canada was in the summer of 1989. After acquiring a temporary work visa, Andy worked in Canada as a travel agent the following summer. Between 1990 and 1994, Andy was based, primarily in Berlin, Germany as a business consultant. During the summer of 1994, he explored Wells Gray Park as a canoe guide and from 1995 to 2000, Andy continued to work year-round as an outdoor adventure guide and bi-lingual tour escort all over Western Canada. His travels also took him to the Yukon and leading cross-border itineraries in the United States. He was also Operations Manager for Kanata’s group division (West Coast Adventure Tours). In the fall of 2000, Andy married his wife Daniela from Switzerland, herself a travel industry veteran for almost 20 years at that time. It was at the same time Andy founded Schwaiger Tourism and purchased the shares of Kanata Adventure Specialists and Ecosummer Expeditions. He has been managing these businesses ever since.

In the spring of 2001, Daniela and Andy welcomed their twin daughters Sarah and Tiffany into the world. Over the past summer, Andy participated in the Destination BC and Northern BC Tourism Northwestern BC Adventure Familiarization Tour and also joined the ITBC Pilot FAM Tour of the Nass Valley. Andy also keeps busy with regional tourism activities as a Board member of Thompson Okanagan Tourism Association.


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+ Simone Mattner, Owner Yellow Cedar Lodge


Simone Mattner is the managing owner of Yellow Cedar Lodge in Terrace. After her apprenticeship and six more years in the field in her home country Germany as a certified professional accountant, she moved to Canada 13 years ago to take over the family investment and started Yellow Cedar Lodge. The Lodge is an Inn/Resort type accommodation, with a restaurant. Running it for the first six years in a partnership, than leasing it out for another three, she took it back in her own hands in late 2015. She has grown the business since, had a three page feature in the August 2017 issue of the Business Examiner and received the Business Excellence Award of the Chamber of Commerce in the category Tourism and Hospitality in 2017. When she is not tied up at the Lodge or in the office, she likes to explore and enjoy the outdoors our beautiful North has to offer. Simone is also a board member of Kermodei Tourism in Terrace since 2018 and became the vice president in 2019.



Accommodation

See below for our 2019 Summit Hotel Partners:

+ Coast Prince George Hotel By APA

  • Call 250-563-0121 to book

+ Courtyard by Marriott Prince George

+ Ramada Plaza By Wyndham Prince George

  • Call 250-563-0055 to book

2019 Summit Sponsors

EPIC SPONSOR:

 
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SPONSOR:

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NORTHERN LIGHTS SPONSOR:

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CASCADE SPONSOR:

 
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GLACIAL SPONSORS:

 
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