Remarkable Experiences is a new province-wide development initiative designed to help improve the visitor experience in BC. Destination BC wants to assist tourism stakeholders in becoming savvy digital and social media marketers, increase their volume of positive word-of-mouth recommendations, and ultimately garner them more referrals and repeat visitors.
In our region, Northern BC Tourism has already worked with Prince Rupert stakeholders on a Remarkable Experiences pilot project. Hoteliers, restaurant owners and adventure tourism operators completed a series of four modules. Topics covered included strategy and traveler profiling, digital marketing and the customer journey, social media, and experience design. Participants will apply their new skills this summer season and provide feedback on the pilot program. After incorporating the results, more Remarkable Experiences programs will be planned for northern BC and the rest of the province.