Discover how you can connect with consumers from around the world through Northern BC Tourism marketing programs. Marketing specialists can assist you with everything from a cost shared print advertisement to partnering a fully integrated campaign. The links below describe all the opportunities Northern BC Tourism offers to regional tourism stakeholders.

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Northern BC Tourism works with the Ministry of Tourism, Culture, and the Arts and communities throughout northern British Columbia on tourism development initiatives.
Two community-based programs work closely with groups looking to develop tourism in their area for both the long and short-term.

The Community Tourism Foundations program is designed for communities seeking assistance in long-term destination planning. The Community Tourism Opportunities program provides implementation-level co-op marketing support for communities that have identified specific tactics for moving their local tourism industry forward.

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A land of both promise and history, of wildlife – salmon and bear, moose and whales, of great little restaurants, tucked away rivers and ancient totem poles, of rugged pioneer life and epic touring routes….this is Northern British Columbia. A vast area running from the Alberta border in the east to the misty islands of Haida Gwaii (off the Pacific Coast) in the west, and north to the borders of the Yukon and Alaska, the Northern British Columbia Tourism Region contains over 53% of the provincial land mass.

Northern BC Tourism’s Travel Media Relations department provides the link between travel journalists needing great stories to tell and great stories needing to be experienced and told! If you are a travel media professional looking for exceptional new experiences to bring to your audience, then Northern British Columbia invites you to visit!

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Bringing visitors to northern BC requires full participation not only from our northern partners, but also from a broad network that spans international borders. This network, collectively known as the travel trade, includes travel agents, receptive tour operators, wholesales, online booking systems, and tour operators who each play an important role in the distribution channel.

Our main activities in this area include: offering support to our travel trade partners by creating custom itineraries, attending domestic and international marketplaces to meet with potential and existing buyers (detailed below), providing introductions to northern suppliers, introducing new products and experiences, providing staff training for call centres, coordinating and hosting familiarization tours, and providing any ongoing support required to increase business to northern BC.

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Northern British Columbia Tourism Region, is one of 6 recognized tourism regions in Super, Natural British Columbia. The region encompasses the top 61% British Columbia and includes Haida Gwaii (Queen Charlotte Islands).

A stakeholder based not-for-profit society, Northern BC Tourism Region is governed by a private sector board of directors who represent business and community tourism interests from throughout the region.

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Who comes to northern BC? Where are they from? How many travelers does the region host on an annual basis? Our tourism indicators provide some insight.

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