Discover how you can connect with consumers from around the world through Northern BC Tourism marketing programs. Marketing specialists can assist you with everything from a cost shared print advertisement to partnering a fully integrated campaign. The links below describe all the opportunities Northern BC Tourism offers to regional tourism stakeholders.

Northern BC Tourism works with the Ministry of Tourism, Culture, and the Arts and communities throughout northern British Columbia on tourism development initiatives.
Two community-based programs work closely with groups looking to develop tourism in their area for both the long and short-term.

The Community Tourism Foundations program is designed for communities seeking assistance in long-term destination planning. The Community Tourism Opportunities program provides implementation-level co-op marketing support for communities that have identified specific tactics for moving their local tourism industry forward.

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A land of both promise and history, of wildlife – salmon and bear, moose and whales, of great little restaurants, tucked away rivers and ancient totem poles, of rugged pioneer life and epic touring routes….this is Northern British Columbia. A vast area running from the Alberta border in the east to the misty islands of Haida Gwaii (off the Pacific Coast) in the west, and north to the borders of the Yukon and Alaska, the Northern British Columbia Tourism Region contains over 53% of the provincial land mass.

Northern BC Tourism’s Travel Media Relations department provides the link between travel journalists needing great stories to tell and great stories needing to be experienced and told! If you are a travel media professional looking for exceptional new experiences to bring to your audience, then Northern British Columbia invites you to visit!

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Bringing visitors to northern BC requires full participation not only from our northern partners, but also from a broad network that spans international borders. This network, collectively known as the travel trade, includes travel agents, receptive tour operators, wholesales, online booking systems, and tour operators who each play an important role in the distribution channel.

Our main activities in this area include: offering support to our travel trade partners by creating custom itineraries, attending domestic and international marketplaces to meet with potential and existing buyers (detailed below), providing introductions to northern suppliers, introducing new products and experiences, providing staff training for call centres, coordinating and hosting familiarization tours, and providing any ongoing support required to increase business to northern BC.

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Northern British Columbia Tourism Region, is one of 6 recognized tourism regions in Super, Natural British Columbia. The region encompasses the top 61% British Columbia and includes Haida Gwaii (Queen Charlotte Islands).

A stakeholder based not-for-profit society, Northern BC Tourism Region is governed by a private sector board of directors who represent business and community tourism interests from throughout the region.

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Northern BC Tourism Region develops, coordinates and delivers tourism marketing programs on behalf of our stakeholders. Through our advertising initiatives and regional publications we market the region globally. We also work closely with the travel media, and assist tour operators and travel influencers with familiarization tours and itinerary planning.

Three offices are located throughout northern British Columbia to better service our partners and stakeholders.

Prince George Office – 250.561.0432

Prince Rupert Office – 250.627.8990

Fort St John Office – 250-785-2544

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Who comes to northern BC? Where are they from? How many travelers does the region host on an annual basis? Our tourism indicators provide some insight.

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Northern BC Tourism has access to a variety of tourism statistics resources and also offers up information gathered through the on going Value of Tourism studies which the association initiates. Please click the appropriate link below for further information.

Regional Tourism Indicators

Value of Tourism Studies

North Peace Region

South Peace Region

Northern Rockies Region

Smithers

Terrace

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‘NorthernBC’ App Support Marketing

Mobile Marketing - December 7, 2011

Early in the new year we will be launching our support marketing program for the new ‘Northern BC’ app. The campaign will be targeted in region and the goal will be to generate awareness for the app with both travellers and local residents.

The program will be built around three components:

1. Social Mediums such as NBCTA’s Facebook and Twitter accounts will be used to promote both the mobile website and the app.

2. Signage will be used throughout the region. Posters will be developed and distributed to key tourism operations and attractions around the region including visitor centres. Billboard and other large format signage will also be considered at key travel locations throught the region such as entry points to the region and aboard BC Ferries.

3. Point-of-sale collateral will be placed in key tourism operations such as restaurants, attractions, and retail shops throughout the region. Tent cards and window clings will describe the key features of the app and also direct consumers to the appropriate website for download.

Here is a first look at some of the new marketing material:

‘NorthernBC’ App Support Marketing

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