Learn to develop and deliver compelling content that will engage your current and potential visitors and guests.
Join Destination BC and the Northern BC Tourism Association for a one-day workshop dedicated to helping you develop your content marketing strategy and bring it to life. This workshop will arm you with tips, tricks, and tools to educate, entertain, and inform potential customers across digital channels to generate leads, sales, and advocacy for your business.
In this workshop, you will learn:
What is content marketing
How to create, curate, and collaborate for great content
Digital distribution channels for content
How to measure and evaluate strategy success
How to align your efforts with Destination BC and regional partners to increase effectiveness
The workshop will incorporate interactive, hands-on activities and is an opportunity to work on your content marketing strategy, away from your business and in the company of industry colleagues. Workshop participants should come ready with information about their business’ target audiences and marketing goals and will leave inspired and equipped with tangible tools and actions they can undertake and implement right away. A participant workbook is provided so you can continue to develop your content marketing strategy. Lunch is provided.
This session is for business owners and/or marketing staff of tourism businesses, organizations, and community tourism and sector organizations who are already engaging in content marketing and want to rev up their efforts.
Thursday, September 19 | 8:30am – 3:30pm
Regional District of Kitimat-Stikine Office Boardroom | 300-4545 Lazelle Avenue
Lunch is provided
Seating is limited. RSVP by September 12, 2019, using your business email (not your personal email).