FEATURED SPEAKERS & SESSIONS
Nikolas Badminton, Keynote Speaker
Nikolas Badminton is a world-respected researcher, futurist, author, and teacher with over 20 years of research, writing, speaking, and technology implementation experience.
He travels the world wowing audiences with sharing research on: The Future of Work; The Sharing Economy; The Future of Cars; The Future of Cities; The Future of AI integrated with Life and Business; The Future of Education; Predictions for 2016 to 2020, 2021 to 2030, and beyond.
Nikolas splits his time between Canada (Vancouver, Toronto and Montreal), USA, UK, and regularly appears on the BBC, CBC, CTV, Global News, CHCH, CHED640, CKNW, Roundhouse Radio and writes for the Huffington Post, Forbes, Venturebeat, Betakit, TechVibes, Business.com, Vancouver is Awesome, and Vancity Buzz.
Clint Fraser, Northern BC Tourism
As the Chief Executive Officer, Clint works with the board and team at Northern BC Tourism to achieve the overall vision and mission for the organization. For over a decade Clint has been working to promote tourism experiences in the north and has excelled as an innovator in digital marketing practices.
Clint holds a Bachelor of Commerce (Marketing) from the University of Northern British Columbia and has also held positions in the brewing industry and economic development.
Gary Ross, The Power of Story Workshop
Gary Ross is the former Director of Global Content at Destination BC. He now does storytelling workshops and brand-journalism training.
Gary's workshop explains why stories engage people more deeply than facts or advertising, and shows operators how to tell a tourism story rather than sell a tourism product. “Storytelling” has long been a marketing buzzword. But what, exactly, is a story? It isn’t empty boosterism. It’s not a video of someone telling you how beautiful BC is and how much they love living here. That’s just a testimonial. That’s marketing.
Aristotle identified the key story elements in his “Golden Rules of Storytelling” more than 300 years before Christ. In the marketing world these days, his wisdom has been largely overlooked. Why are stories so powerful? Because they activate a part of the brain that information alone does not. They create an emotional connection, not just an intellectual one. Listening to a story, you empathize. Stories inspire people in ways that conventional marketing and advertising do not. So next time you engage with someone who’s planning a trip to BC, don’t give them a sales pitch. Tell them your story.
This workshop will teach you how to do that.