On Monday October 3, register to spend the day exploring the Ancient Forest or learn about content marketing and communications in a Destination BC sponsored session with Gary Ross. That evening, all conference attendees are invited to a reception at the Two Rivers Art Gallery.
Day Trip to the Ancient Forest / Chun T'oh Wudujut
The watershed of the upper Fraser River has given rise to a unique inland wet-temperate rainforest; a forest ecosystem that combines attributes of both the coastal wet-temperate rainforests of British Columbia and adjacent boreal forests of Alberta and the far north.
The Ancient Forest Trail provides an opportunity to view enormous ancient cedar trees within BC's inland rainforest. The trailhead, located 113 km east of Prince George, is an easy-moderate hike marked with interpretative signage, and is home to a beautiful waterfall. As of 2015, almost all of the trail has a wooden boardwalk, and long, wide, flat sections suitable for wheelchairs and mobility devices.
In 2016, 11,190 ha of the Ancient Forest was designated as a Class A Provincial Park and given an additional name Chun T’oh Wudujut.
This day trip includes lunch, with transportation provided by Paxton Shuttle Service, and is limited to 14 participants. Pre-registration is required.
Content Marketing Workshop with Gary Ross
Over more than 35 years, Gary Stephen Ross has earned a reputation as one of the most admired writers and editors in Canada. He began contributing to Toronto Life while at the University of Toronto, freelanced for Maclean’s, The Globe and Mail, and Saturday Night, as well as edited books by such legendary mentors as CBC host Peter Gzowski and Saturday Night editor Robert Fulford.
His own journalism has been honoured with half a dozen National Magazine Awards, and he has edited hundreds of award-winning articles by other writers. He’s been an editor at Toronto Life and Financial Times, and was editor-in-chief of Saturday Night magazine from 2004 to 2006. From 2006 to 2012 he was editorial director of Transcontinental Media West and editor-in-chief of Vancouver magazine. He also helped conceive and launch Modern Farmer magazine. More recently he was an editor-at-large for The Walrus magazine.
As a founding partner of the book publisher Macfarlane Walter & Ross, he shaped numerous distinguished titles, including the No. 1 bestseller Boom Bust & Echo (by David Foot & Daniel Stoffman). His own books include the No. 1 nonfiction bestseller Stung: The Incredible Obsession of Brian Molony (which became the feature film Owning Mahowny, starring Philip Seymour Hoffman). He has also worked as a screenwriter, an advertising copywriter, a ghostwriter, a teacher, and a writing coach.
As a communications consultant, Gary's clients include Magna International, Fairchild Media, Vancouver Economic Development Council, Edible Canada, South Inc., Troubadour Foundation, Distinguished Restaurants of North America, The Canada Council, Edelman Public Relations, Totable Group, Aquilini Investment Group, and the Radcliffe Foundation.
Most recently he has helped Destination BC develop and implement a content marketing strategy, using journalistic techniques to enhance brand engagement and deepen corporate messaging. His presentation, The Ross Rules: 10 Ways to Communicate More Effectively, has been applauded by academic, nonprofit, and business audiences.
This workshop includes lunch and will be held at the Prince George Civic Centre and is limited to 20 participants. Pre-registration is required.
Evening Reception at Two Rivers Art Gallery
The gallery will be open to guests during the reception. Exhibitions by Eileen Murray (Sprawl), Ian Johnston (The Chamber), Maja Swannie Jacob and Frances Gobbi (Wonderland) will be on display. Also enjoy music by singer-songwriter William Kuklis, a popular Prince George musician who will be releasing a new album in early 2017!
This reception is included within the general conference fee. No additional registration is required.