Promoting travel in northern British Columbia through development, media & marketing as a representative of Destination BC. 

Northern BC Tourism Association (NBCTA) is one of five regional destination management organizations in the province representing Destination BC, a Provincial Crown Corporation. We are a non-profit association that promotes and develops tourism activity in the region collaboratively with stakeholders and partners, through various programs including travel media, travel trade, content and social media, marketing, destination development, and Indigenous tourism.

Click here to learn more about becoming a Registered Stakeholder.


Emergency Management Information

We are collecting information on tourism-related businesses and organizations to update our records and share with regional and provincial emergency services. Click here to register in our database.

Prince Rupert harbour


Are you a tourism-related business operating or organization representing and/or supporting tourism in Northern BC? If so, register as a Northern BC Tourism Stakeholder. 

It’s free and will provide you with access to a wide range of benefits to help grow, support and promote your business. First, review the Stakeholder Criteria, then complete the quick online registration form.

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REgional Travel Guide

The official vacation guide for the region is a great way to promote your community or business. Order your complimentary supply today or click here to view our online travel guide.



Travel media visits, consumer shows, new products or special events. Check out our News Blog to find out what's new and exciting in our region.

Staff Picks

A little insight into where we've been and what we've been doing lately...