Northern BC Tourism

Virtual Travel Guide

admin — Fri, 10 Feb 2012 17:24:16 +0000

The virtual version of the 2012 northern BC Travel Guide is now online. The 96 page guide features clickable ads and links through to social mediums. Watch for the addition of video over the next few months.

Recent Media Coverage

admin — Thu, 12 Jan 2012 18:02:22 +0000

Some awesome coverage of Northern BC has come out recently! Canadian Geographic’s January/February 2012 edition has a 13-page feature on the dinosaur discoveries in Tumbler Ridge (which would be worth about $224,700 if you bought the equivalent amount of advertising space.) The story talks about our favourite palaeontologists, Rich McCrea and Lisa Buckley, their work, the area, and the ever-expanding Peace Region Palaeontology Research Centre. Also, Outside Magazine named Prince George-area Bearpaw Heliskiing one of the 9 top adventure lodges for 2012, and even featured a full-page photo of the gorgeous lodge, custom built by owners Kevin Taylor and Amber Shipley! Outside’s 686,719 readers now know about this northern BC gem.

‘NorthernBC’ App Support Marketing

admin — Wed, 07 Dec 2011 01:12:55 +0000

The program will be built around three components:

1. Social Mediums such as NBCTA’s Facebook and Twitter accounts will be used to promote both the mobile website and the app.

2. Signage will be used throughout the region. Posters will be developed and distributed to key tourism operations and attractions around the region including visitor centres. Billboard and other large format signage will also be considered at key travel locations throught the region such as entry points to the region and aboard BC Ferries.

3. Point-of-sale collateral will be placed in key tourism operations such as restaurants, attractions, and retail shops throughout the region. Tent cards and window clings will describe the key features of the app and also direct consumers to the appropriate website for download.

Here is a first look at some of the new marketing material:

Travel Guide 2012

admin — Tue, 06 Dec 2011 00:51:43 +0000

The 2012 Northern BC Travel Guides have arrived! 80,000 guides will begin being distributed in January 2012. Look for them in Visitor Centres, at airports, on ferries, and if you happen to be attending the largest RV shows in North America (Quartzsite AZ, or Tampa Bay FL) they will be there too. If you like to save paper and prefer an online version - stay tuned....our virtual guide will be ready for download in January as well.

There is an app for Northern BC!

admin — Tue, 25 Oct 2011 23:43:33 +0000

For more information on the app please click here http://eepurl.com/gDY7D .Special thanks to Tourism Dawson Creek, Tourism Prince George, Tourism Prince Rupert, Tourism Smithers, and Kermodei Tourism for partnership funding to make it all possible. We are fortunate in the north to have partners that are as passionate about tourism marketing as we are! – NBCTA Staff

App Update

admin — Fri, 14 Oct 2011 20:52:23 +0000

The official launch of the "NorthernBC" travel app is near. We are just tweaking the current versions and should be set to launch on all platforms early next week. The listing based travel app will be delivered on iPhone, iPad, and Android along with a compatible Travel Northern BC mobile website. Looking forward to putting this product into the marketplace.....stay tuned! - Clint

2011 Annual General Meeting

admin — Wed, 05 Oct 2011 21:47:53 +0000

A big thank you to all those that attended the 2011 Annual General Meeting on October 3rd and 4th in Prince George. We had an awesome line up of guest speakers and many great presentations from industry experts. We are really excited about our new Travel Northern British Columbia initiative and can't wait to officially launch it next week. Watch for notices next week around the official release of the Northern BC app for iPhone, iPad, and Android. We were also very pleased to have partnered with Tourism Prince George to launch their new brand and identity at this year's event. A huge thank you goes out to all those that sponsored the event - we could not make it happen without your contributions! - NBCTA Staff

‘Story Collecting’

admin — Sun, 02 Oct 2011 07:05:23 +0000

This week is off to a great start! Deanna Hill has joined the Taylor Memory Project as a Story Collector. Taylor Story Collector, Mary Murphy is busy teaching Deanna how to use the fancy HD video cameras and the interview techniques. Tourism Development Coordinator Dustin Bodnaryk at the Fort St John office today giving Project Coordinator Jen Davis a hand with gathering paperwork together for the Alaska Highway First Nations Story Collection Project - April.

‘Priming Media’

admin — Fri, 30 Sep 2011 20:09:59 +0000

The first day, all I had to do was fly to Vancouver, meet 5 of my guests in the boarding lounge, and fly to Prince Rupert. The day started sunny at home in Prince George – but NOT at the airport. All flights were cancelled, as we were fogged in!

So…. I fired off a quick email to everyone to carry on to Rupert without me, grabbed a car, and DROVE to Prince Rupert. Once there, everything went like clockwork… we didn’t loose a single journalist between Rupert and Edmonton, where the pre-trip ended, at Go Media Canada Marketplace.

We saw petroglyphs and whales, learned about Tsimshian Winter Feasts, dined at Cow Bay Café (where EVERYONE was wowed – and Adriene has a cookbook coming out!) saw 3 bears and amazing scenery en route to PG, dined on tapas at Hummus Brothers, showed off the Two Rivers Gallery, and carried on to Jasper and Edmonton.

It was an excellent trip, and virtually all of our media guests told all of their media colleagues about how great it was. One of the nicest compliments we got was in a follow up email from Doug O’Neill of Canadian Living, who wrote, “As I’ve said before, you host excellent press trips!” – Susan

Agent Training

admin — Fri, 30 Sep 2011 06:53:42 +0000

I just spent the day at an event for 60 Australian Travel Agents in Vancouver. 10 of them came on a familiarization trip through Northern BC and I had many of them come up and tell me about what a great trip they had to Prince George and Prince Rupert. Australia is one of our growing international markets and I spent the day answering questions about fly/drive vacations to the North, VIA Rail, BC Ferries, along with great places to hike and see wildlife. The next couple of days I will be spent meeting with Ministry of Jobs, Tourism and innovation staff along with Minister Pat Bell and finally a number of events related to the Prince George 2015 Canada Winter Games at UBCM - Anthony.